Blackmore's chief finally sells Central Coast weekender

The Blackmore's chief executive Christine Holgate has finally sold her redundant Central Coast weekender.

A price reduction six months ago to $2.2 million has prompted the Pearl Beach sale that was initially listed with $2.6 million hopes with PRD Ettalong Beach agent Stuart Gan over a year ago.

She paid $2.3 million for the bushland retreat in 2008.

The four bedroom home had been deemed surplus to requirements to the head of the vitamin tablet company, who upgraded weekenders last October when she spent $5.2 million on a Walter Barda-designed beachfront.

It too traded at a loss since $5.8 million was paid in 2009 when billionaire retail king Brett Blundy bought from the former Photon Group executive chairman Tim Hughes and his wife, Jackie.

Holgate's Blackmore shares saw trading at $220 record highs earlier this year as they have tapped into the Chinese market for vitamin E, selling some 500,000 tubs a month. They are now trading at $112 on the ASX.

Last December she offloaded $4 million in Blackmores shares at around $171 a share, disclosuring to the ASX that she was "soon to be married" and had sold the shares to help fund the new home.

The UK born Holgate married her partner Michael Harding at a ceremony in the English coastal town of Aldeburgh earlier this year.

This article was first published in the Saturday Daily Telegraph.