Frost*collective's creative partnerships scores in property awards

Western Sydney's residential development The Paper Mill, in Liverpool, has won the Meriton Excellence in Marketing award from The Urban Development Institute of Australia (UDIA).

Frost*collective was commissioned by developer Coronation to create a brand identity, strategic positioning and marketing campaign for The Paper Mill.

Coronation managing director Joseph Nahas said the changing face of south western Sydney, coupled with the opportunity to revitalise a long neglected riverfront location and opportunity to capture the historical features of the site, meant that our marketing campaign was always going to need to be something special.

“When we look at those who were also finalists for this award and the projects they have created, we are very proud of how Frost* has captured the essence of The Paper Mill and brought it to life –  and importantly how this has resonated with purchasers," he said.

Mirvac and UrbanGrowth NSW’s development, Ovo, in the Green Square Town Centre, (above) for which Frost*collective created a new brand and full marketing campaign – was announced as a runner up in UDIA’s Marketing Excellence award.