Nord project targets millennials with ‘lifestyle manager’

Nord project targets millennials with ‘lifestyle manager’
Nord project targets millennials with ‘lifestyle manager’

Developer Oliver Hume Property Funds said it is crafting a millennial-specific approach to new developments, who will make up 43 percent of buyers over the next three years. 

As a result, Oliver Hume will incorporate a ‘lifestyle manager’ into all new developments, such as Nord in North Melbourne, for millennials looking to spend less time on errands and more time socialising and career networking.

According to the Future Leaders Index 2015, 65 percent of millennials say they feel busy often or all of the time, and 61 percent report having difficulty juggling all the elements in their lives.

The Pew Research Center, an American think tank, defines "adult millennials" as those born between 1981 and 1996. 

The Lifestyle Manager is on-site to simplify tasks such as signing for parcels, online shopping, giving tradespeople access, organising dry-cleaning, assisting to organise social events within the building and recommending activities in the area, such as taking one of the apartment’s electric bikes for a ride.

“Given young professionals are the dominant market in North Melbourne, providing these conveniences and benefits has been a key priority for Nord, as we want our residents to be free to enjoy their lives without excessive errands,” says Oliver Hume Property Funds executive chairman Michael Duster.

Nord will launch its leasing campaign on April 16.

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Melbourne Apartments

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