Sky News and REA to broadcast live auctions

Sky News have teamed up with REA Group to televise Saturday auctions as part of a new TV partnership.

The two companies believe that people who trawl the REA Group website www.realestate.com.au will be the majority viewers of the 8am to 2pm Saturday slot.

According to Sky News Australia chief executive Angelos Frangopoulos it will be the people who sell the properties who could prove to be the real interest.

"Our great strength is live coverage and telling stories as they happen," he said.

"It's a great opportunity for REA and Sky News to leverage each other's strengths"

REA chief executive Tracey Fellows agreed by suggesting the partnership takes Sky News programming and broadcasting expertise and combines it with their insights and knowledge.

Anchored by host Bridie Barry, the broadcast will also offer advice for homeowners and investors and will roll out this month.

Each Saturday Sky News Business (Channel 602) becomes Sky News Real Estate featuring live auctions, expert advice for home buyers, sellers and investors, home improvement, technology, architecture and dream homes.