Collingwood Yorkshire Brewery apartments first stage 91% sold
The Collingwood Yorkshire Brewery has seen the first stage sell 91% of the apartments, to a total of $176 million in sales, in three months.
The final stage of the Hayball-designed $220 million project has been launched early to accommodate for demand, with developer SMA Projects bringing the 70 apartments and townhouses in Northern View release to market.
The new release also includes five heritage loft apartments.
The former brewery underwent a full redevelopment of the 4,500 square metre site, retaining significant heritage features, to become 358 apartments and townhouses at 1-21 Robert Street.
Townhouses and three bedroom apartments were sold for $700,000 to $1.1 million, with two bedroom apartments from $525,000 to $760,000. One bedroom apartments sold for $285,000 to $515,000.
In this new release townhouses and apartments are priced from $395,000 to above $1 million.
SMA Projects' director Martin Strode said that 300 people visited the display suite on day one of the opening weekend.
"The success of the project is a sign of a strengthening market, but is also due to the history and character associated with the site," he said.
"We've saved the best for last with our latest release including the heritage brew tower apartments. It's been nearly 25 years since anyone has set foot in the tower, making it a once in a lifetime opportunity to live in one of Melbourne's most historic icons," Strode explained.
They said that they expect the heritage apartments to be purchased within a matter of weeks.
At ground level, Yorkshire Square will include a café, wine bar and deli to be opened to the public.
"We're now at the stage where we're looking for an operator to run the café and wine bar," he said, noting his vision is a communal space for local workers and residents.
Hayball's managing director Tom Jordan said that their design was created to engage with the vibrancy and diversity of Collingwood and to celebrate the site's heritage.
"The materials palette references and complements the site’s history, through a mix of timber, exposed brick and concrete,” Jordan said.
"Hayball’s scheme for this series of residential towers creates a permeable, neighbourhood-oriented precinct in the heart of industrial Collingwood".