Mirvac’s new Wharf’s Entrance app: Do leading technologies really help sell apartments?

Mirvac’s new Wharf’s Entrance app: Do leading technologies really help sell apartments?
Mirvac’s new Wharf’s Entrance app: Do leading technologies really help sell apartments?

Mirvac has released a new "augmented reality" experience for their Wharf’s Entrance development that will show a 360 degree tour of the four hectare creation’s apartments, offices, luxury properties and communal facilities on either an iPad or smartphone.

It uses the accelerometer of the device to use your position to then show the renders of the inside and out of the properties, which aleter depending on where the device is pointed. Daytime and night time views are available, with Mirvac group executive John Carfi saying that it will change how people buy off the plan.

“One of the greatest challenges when buying off the plan is relying on artistic renders and your own skills of visualisation to conceptualise the place you are proposing to call home,” Carfi said.

“Augmented reality finally brings this process into the 21st century, assisting purchasers in buying the right apartment for them before it is built, with confidence the space will perfectly suit their needs and feels right.”

Property Observer is told this is an achievement above that of Chapman Green Beecroft’s 4D app technology due to its ability to activate without being directed at a brochure or other collateral.

Mirvac’s offering is available at their display suite in Yarra’s Edge from this month, and will see prospective buyers downloading an app.

Cleverly, the interested parties must visit the display suite to then unlock ‘further experiences’, such as interactive room views, to then show others at home.

But are these apps really going to encourage a purchaser to choose one development over another? We’re undecided.

{mijopolls 42}

 

 

Jennifer Duke

Jennifer Duke

Jennifer Duke was a property writer at Property Observer

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