Greenland's embarrassingly skewiff Sydney sales map

Greenland's embarrassingly skewiff Sydney sales map
Jonathan ChancellorDecember 7, 2020

Greenland, the newly arrived Chinese property giant have been embarrassed by accidental marketing that suggests they are yet to know Sydney like the back of their hand.

The map selling the location of their Lucent, North Sydney project (pictured above) being marketed by CBRE was skewiff, until the errors were highlighted by Property Observer.

For instance:

  • The North Sydney swimming pool (6) is on the wrong side of the harbour on Pitt Street.
  • Martin Place (22) is at what we know as the Opera House.
  • Getting a drink at the Opera Bar (18) is over on the lower north shore.
  • Luna Park (4) isn't on the harbour anymore, but the MCA (23) is, though across the bridge not far from the relocated The Rocks (20) and Pitt Street Mall (19).
  • Mirvac/Eureka's Greenwood Plaza (11) is on Circular Quay! 
  • Not sure what 24 onwards are. Gremlins presumably.

The $200 million Lucent development from Greenland Holding Group includes one, two and three bedroom apartments priced from $528,000.

The sales spiel says Lucent is perfectly placed to make the most of Sydney's world-famous lifestyle. 

In March last year, I wrote the arrival of the Chinese-based Greenland to Australian shores was an auspicious occasion with their plans for building Sydney's tallest residential highrise on the former Water Board site in the CBD.

As they reach for the sky, perhaps they need a better compass at ground level.

Jonathan Chancellor

Jonathan Chancellor is one of Australia's most respected property journalists, having been at the top of the game since the early 1980s. Jonathan co-founded the property industry website Property Observer and has written for national and international publications.

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