Jazzed up residential tower strikes key with Melburnians

Jazzed up residential tower strikes key with Melburnians
Jennifer DukeDecember 7, 2020

La Trobe Tower, the jazzed up 42-storey residential creation of Rothelowman architects and developer LongRiver Group, will bring 205 new apartments to the city.

The apartments in La Trobe Tower, ranging from 40 square metres to 55.5 square metres, are priced from $351,000 to $530,000, with a penthouse priced at $2.5 million. It includes one- and two-bedroom apartments, with floor-to-ceiling windows and CBD views, at 323 La Trobe Street.

Expected to be completed by 2016, the design has been inspired by the jazz precinct in Melbourne, said Rothelowman senior associate Belinda Nincevic.

Melbourne’s rich art and music culture influenced the design process,” Nincevic said, with the development located between Queen Street and Elizabeth Street.

“The history of music and the local jazz precinct, specifically a tuning fork and piano keys, provided the inspiration for the façade design.”

LongRiver Group’s managing director, Andrew Yu, said that it has been striking a note with buyers.

At present, 70% of the 205 apartments are sold on the 374 square metre site, with piano-key styled façade. It appears to have been launched in early-2014.

Common areas, located on level 15 of the building, include a lounge, outdoor terrace, dining areas, kitchenette, private cinema, enclosed winter garden and gymnasium. The ground floor contains retail.

This is one in a number of towers, including some much larger proposals, for the area, such as 279 La Trobe Street’s 50-floor Eporo Tower.

Jennifer Duke

Jennifer Duke was a property writer at Property Observer

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