Suburb spotlight: Efforts to revamp Broken Hill yet to strike it lucky
Once the very definition of a boom town, Broken Hill is a historic community pulling out all the stops to fight sluggish buyer interest.
Located in far west outback New South Wales, Broken Hill has a population of 18,517 as of 2011, with a total of 9,570 dwellings.
The border town’s economy has a rich heritage. The Broken Hill Proprietary Company incorporated in 1885, operating a silver and lead and zinc mine in the town. After merging with Dutch mining company Billiton, BHP Billiton is now arguably the biggest mining company in the world.
However, like other mining towns, the economy of Broken Hill is vulnerable to changes in commodity prices and the performance of the mining sector. In recent years, the residents of Broken Hill have seen the effects of the resources downturn, with CBH Resources sacking a third of its 150-odd strong workforce at Broken Hill’s Rasp Mine in September last year. The end of NSW’s ban on uranium mining may offer some economic growth for the region, but the closure Uranium One’s Honeymoon mine, 75 kilometres north-west of Broken Hill, may temper expectations.
The 2011 census showed that Broken Hill had the greatest population decline of anywhere in Australia for the five years prior; with the population down 120 people from 2006. At the time of the census, unemployment in the outback town was recorded at 8.3%, compared with the national average of 5.3%.
According to RP Data, the current median sales price of a home in Broken Hill in $120,000. Median prices last peaked in the region in 2008, at $135,000. Price comparisons with neighbouring areas are largely redundant – the nearby Silverton has fewer than 100 inhabitants, while towns of similar populations are hours away.
The majority of Broken Hill’s dwellings are stand-alone single storey houses. Housing research firm Residex provides a two bedroom, one bedroom single storey home, such as this one at 639 Lane Street (pictured below), as a typical property for the town.
This five bedroom heritage listed home at 181 Sulphate Street (pictured below) is currently listed at $270,000, more than double the median price for the town.
Broken Hill’s residents, businesses and local council are hoping to turn things around for the slowing outback economy. In September last year, Broken Hill real estate agent Clifford Wren spoke to the ABC, calling on the local and state governments to offload unused land to developers for free to boost the local economy and drive population growth.
The town is increasingly marketing itself as a tourist destination in a bid to reduce its exposure to the mining sector. In 2010, Broken Hill launched the Broken Hill Strategic Tourism Plan for 2010 to 2010. Strategies include the development of a film studio and the push to make Broken Hill the first city to receive a National Heritage Listing, to acknowledge its historical and touristic value.
Meanwhile, mining activity continues in the city. In 2013, a $13m upgraded rail system was launched, providing Cristal Mining (CMA) with the ability to transport its products from Broken Hill to Port Adelaide, giving it global access. Cristal Mining employs 45 Broken Hill residents. Perilya Limited also continues to operate a zinc, lead and silver mine in Broken Hill.
However, it is yet to be seen whether the town’s efforts to revamp its economy will have long-term, sustainable effects on its property market.