Overseas investors to tap into Surfers Paradise's first highrise in five years

Developer Ho Bee Australia’s strong reputation in Asia will aid in the sales of apartments in their $120 million Surfers Paradise tower, which will be the first high rise development to grace the Surfers Paradise skyline in five years.

The $120 million unnamed 41-storey apartment tower will be located between central Surfers Paradise and Main Beach, and will sit adjacent to the Surfers Paradise North light rail station.

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Site works are currently underway; with the last development to commence construction in the precinct being the Hilton Towers in 2009.

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Sales and marketing agent Deborah Provost says the Gold Coast is facing a critical shortage of new apartment stock.

“This product will go some way in filling that impending void,” says Provost.

“I have been dealing extensively with local, interstate and overseas buyers who are primed to make their next property play on the Gold Coast.

“They are encouraged by the dwindling supply of new apartments here and increasing property values sparked by burgeoning activity in the southern capital markets, but their options here are becoming limited in the traditional beach strip precinct between Broadbeach and Surfers Paradise.

“Currently, the majority of new apartment stock in projects like Hilton and Soul is priced above $1 million and to an extent that has polarised some prospective investors.

“Locally, we will be marketing the project to end-users and lifestyle buyers who know the area and its attributes well.

“Asian investors also have a penchant for beachfront apartments and we will be tapping into this market with targeted investor product,” says Provost.

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Barry Lee of DBI Design says the tower will be of international standard.

“The developers are capitalising on the strengthening local market, lack of new beachside apartment stock available or planned, and improving property market conditions across the country.

“This project is a symbolic step forward for our city.

“Its design will make a sophisticated and meaningful contribution to our city’s spectacular skyline, while delivering new levels of innovation in sustainability and community,” says Lee.

Lee says the tower will be the first project in Gold Coast’s new cycle.

The tower is anticipated to launch in the first quarter of 2014, at which time the name will be revealed.

ntrotman@propertyobserver.com.au

Nicola Trotman

Nicola Trotman

With a penchant for the written word, Nicola has built a career doing just this – now Creative Director at thriving Melbourne-based PR agency, Greenpoint Media.

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