Her Majestys South Yarra relaunch after redesign hurdle

Her Majestys South Yarra relaunch after redesign hurdle
Her Majestys South Yarra relaunch after redesign hurdle

Her Majestys boutique apartment complex in South Yarra officially launched over the weekend after a redesign hurdle put marketing on hold.

Developed by Bravo Properties Developer, the complex will feature 16 boutique apartments, including four penthouses.

Prices range for $875,000 to $2.45 million.

Chief executive and managing director of Bravo Properties Gary Ebeyan says the launch went well.

"We have three potential sales, two of them being penthouses.

"Most developments are 80% rented out, I think Her Majesty's is attracting people who want to have less people renting in the building.

"Majority of people looking at the development have been owner-occupier. I think there will be one, two or maybe three max who are investors," says Ebeyan.

The original design featured 10 apartments and didn’t proceed due to expensive amenities getting in the way of potential buyers.

“Buyers didn’t want to pay that much, so we redesigned to bring the prices down,” says Ebeyan.

“We adjusted to look after what the market wants,” says Ebeyan.

Located on Davis Avenue, apartments will feature terrazzo or parquetry flooring and almost three-metre high ceilings.

The kitchens will include a centrally located marble bench with European appliances.

Residences will have access to a fitness centre and spa.

Hacer Group were appointed as builders in October last year.

Her Majesty’s Apartments were marketed in 2011 as being finished in October 2013.

Apartments are now scheduled for completion in November 2015.

South Yarra Real Estate have been appointed as selling agents.

Nicola Trotman

Nicola Trotman

With a penchant for the written word, Nicola has built a career doing just this – now Creative Director at thriving Melbourne-based PR agency, Greenpoint Media.

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