Grocon’s six-star Pixel building sells to Melbourne-based private investor for $6 million

A Melbourne-based private investor has matched the six-star environmental rating of Grocon’s Pixel building in Carlton paying $6 million for the multi-coloured office asset.

The building had been listed with $6 million hopes in mid-April as part of an international expressions of interest campaign aimed at investors and owner-occupiers.


It stands on a 276 square metres site at 205 Queensberry Street Carlton on the corner of the Carlton & United Brewery site on the CBD’s northern edge with a distinctive façade of multi-coloured leaf-shaped tiles aimed at deflecting heat and glare.

The Pixel building has received more than two dozen architectural and environmental awards since it was built in 2010, including a perfect score from the Green Building Council of Australia (GBCA).


In 2009, whilst under construction the GBCA awarded it a six-star Greenstar rating with a perfect score of 105 credits for design and 104 credits for as built.


In 2012, it also achieved the world’s highest LEED rating and score from the US Green Building Council.

The building was designed by Melbourne-based Studio505 with four levels of office space (around 1,100 square metres) and a rooftop garden with wind turbines and solar panels powering the building.

The sale of the building was handled by CBRE agents Mark Wizel, Josh ­Rutman and Tom Tuxworth.

"The buyer was based locally recognized the quality of the offering in a boutique inner city locale, " Wizel tells Property Observer. 

"Interest received during the campaign was from varied groups in the private, corporate, educational and government sectors highlighting the underlying interest and appetite for buildings that are delivered with characteristics exemplified by that of the Pixel building," he says.


Larry Schlesinger

Larry Schlesinger

Larry Schlesinger was a property writer at Property Observer


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