Carlton parkside project Bravo sells 24 apartments in first three weeks
Some 24 apartments had been sold during the initial three-week marketing of Vaughan Constructions’ recently unveiled Carlton project, Bravo by selling agents Oliver Hume.
Located between two parks, Lincoln Square and Argyle Square, the $65 million Pelham Street residential development has 118 apartments over 11 levels. Demolition of the current warehouse is scheduled for October with completion by 2014.
It’s been designed by the architecture and interior design practice Hayball, with architect Ann Lau saying she drew inspiration from the mid-20th-century Milan, when a new urban lifestyle was embraced and driven by multi-level apartment buildings near the city centre.
She sought the Modernist creed of utility with “raw materials and a sense of theatre”.
Hayball has sought from ground floor up to create a vertical village, including two-storey street-level apartments and a garden wall deep into the foyer creating a conservatory-like ambience.
“Upstairs corridors, vestibules, foyers and stairways are light-filled, spacious, internal ‘streets’ designed to encourage interaction between neighbours,” Lau says.
The street-level Soho-style offerings – five one-bedroom dual-key terraced apartments – are priced from $640,000. They have 76 square metres space plus 11 square metres of terracing.
The 108 two-bedroom apartments all come with flexible rooms capabilities. The rooms can be modified via full-height, extra-wide sliding timber panels adapting rooms to suit their functional requirements or aesthetic moods.
They are priced from $430,000 to $585,000 being sized from 53 to 61 square metres, plus terracing from eight to14 square metres.
There are five split-level penthouse apartments with private rooftop terraces located on levels 10 and 11, the first of which sold at its mid-week launch night.
The pricing is from $1.1 million to $1.25 million. The three-bedroom penthouse apartments range in size from 105 square metres to111 square metres plus terracing from 37 to 86 square metres.
There will be 54 car parks within the building via a car stacker system, being included with apartments from the sixth floor up.
Oliver Hume exective director Jamie Kay says the pricing of apartments without car spaces had been aimed at the investor market.
"Yields are stronger without car spaces in this village location," Kay envisages.
Secure storage will be available for 60 bicycles.
The developer and builder of Bravo is Vaughan Constructions, whose family business links in Victoria can be traced back to the 1850s, now being run by the fourth generation of the family.
It is one of Australia’s top 400 private companies, with an annual turnover of over $200 million with Vaughans currently building 19 sites across Melbourne, four in Sydney two in Perth and a project in South Australia.
Construction projects along the way included work on the Shrine of Remembrance in partnership with stonemasons Lodge Bros.
Vaughan Constructions Pty Ltd business was established in 1955, however the family business in Melbourne dates back to 1858, when Daniel Vaughan migrated from County Clare, Ireland and established a cartage business.