The future of the workforce is a distributed model: Hub Australia

Staff reporterMay 4, 20200 min read


The current climate has ushered in in a seismic shift in work culture, as many employees transitioning into a work from home set-up.

Australia’s largest privately held co-working space provider, working from home will welcome in a new era where a distributed working model becomes the new normal.

“At Hub Australia, we are already seeing an increased demand for space from companies who may have previously favoured a long-term commercial office model. As many workers, and more importantly their managers, adapt to working from home, the need for the same quantity of space at headquarters will reduce. The importance of having place for businesses and their teams to connect, learn and innovate will not go away. The culture of professional co-working spaces is well suited to meet this demand”.

Along with this, offices will have to shift their focus from real estate providers to a more experience-centric model in order to attract people to come to the office. Traditional working as we know it is being flipped on its head at a rapid pace.”

Here, Brad gives us his predictions for the key changes shaping the workforce:

Goodbye to the traditional office lease

“As we see it, the traditional office lease will be less relevant to companies post Covid-19. There was already a movement by corporates to have part of their office requirements met by flexible workspace operators, Covid-19 will serve to quicken the pace of this movement, but also to enlarge it. Organisations will need to offer work from home flexibility, as well as provide access to a ‘work base’, which could be suburban work hubs and CBD co-working spaces.”

A move to distributed working

“A single headquarters with high densities in an open plan environment no longer seems like the best idea post Covid-19. We’re predicting that employers will need to cater for a distributed workforce and provide multiple working environments, that could be a company HQ, home and third spaces.

Work-life balance, commute times and the rising cost of living means that working closer to home has long been a priority for many employees. But not everybody’s home is going to be an appropriate work environment, and many employees crave the social and community aspects of the workplace, so blending of the two will be essential.”

Set-up for virtual success

“Not only will flexible working become the new norm, but co-working providers will need to innovate their offering. At Hub Australia, we are launching a virtual offering at the start of May that offers members the ability to join the community virtually, with access to mailing packages, software discounts, video conferencing and the ability to work flexibly from Hub Australia locations when they need to. Setting members up for success virtually will become the norm.”

Brad Krauskopf is the CEO and Founder of Hub Australia

Staff reporter

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