The Block South Yarra is proving neither ratings threat or treat

The Block South Yarra is proving neither ratings threat or treat
Jonathan ChancellorMarch 5, 2015

The Block South Yarra is slipping.

It had a poor 609,000 viewers Wednesday night, it’s lowest Block ratings this season outside of its Thursday night Unlocked show. 

There were 191,000 Sydney metro viewers and 183,000 in Melbourne, according to the five city metro OzTam ratings. There were 127,000 in Brisbane, 61,000 in Perth and 47,000 in Brisbane.

Last night's regular Thursday Unlocked show made way for the NRL season opener on Channel 9.

Title Tattle reckons the boss David Gyngell, with more series in the pipeline for late this year, must be possibly considering replacing the reality show with The Big Bang Theory instead, with The Block over to the Gem channel.

Let's not forget that The Block started out as one night a week, with then proprietor Kerry Packer not being sure as to its likely success. "You're kidding me...What viewers watching paint dry?," is the cleaned-up version of Kerry's initial thoughts on the program idea. Episode one attracted more than two million viewers!

Interestingly the viewers who have turned off more of late have been from its new adopted home town, Melbourne.

They were underpinning it in the early weeks

Crikey television ratings columnist Glenn Dwyer noted yesterday The Block was doing "miserably".

Noting 7.30 on ABC had more metro viewers twice this week.

"This version of The Block is a dud," wrote Dwyer.

"Being beaten by 7.30 didn't happen last year."

He added that The Block was suffering from viewers being too familiar with its formula.

 

Jonathan Chancellor

Jonathan Chancellor is one of Australia's most respected property journalists, having been at the top of the game since the early 1980s. Jonathan co-founded the property industry website Property Observer and has written for national and international publications.

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