Better Homes and Gardens readership slips to 1.5 million

Better Homes and Gardens readership slips to 1.5 million
Better Homes and Gardens readership slips to 1.5 million

Some 2.8 million Australians regularly read at least one magazine in the Home & Garden category, according to a new report.

Roy Morgan noted a clear majority of seven of the 11 magazines in the category increasing their readership over the last year.

The largest increase was for Belle which increased its readership by 21% to 117,000 while Gardening Australia is now read by 545,000 Australians after an impressive increase of 20%.

Other Home & Garden titles which grew their readership include Home Beautiful which was up 11% to 340,000, Real Living up 19% to 103,000 and House & Garden up 1.5% to 543,000.

By far the leading magazine in the category remains Better Homes and Gardens, maintaining its leadership with a readership of 1,513,000 (down 11.1%).

Last August, Better Homes and Gardens had a readership of 1,671,000 (down 3.6%).

In August 2017, it had a readership of 1,728,000, down 6.8% on the 1,854,000 in August 2016.

Overall the Business, Financial and Airline magazines readership experienced a small decrease of 1.4% over the last year to 1,560,000 (7.6% of the population).

Performing strongly was the recently sold, leading finance magazine title Money Magazine which increased readership by 18% to 149,000.

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Media Magazines

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