No photo finish required as Satterley secures its expanded Victorian land offerings
The Satterley Property Group has tripled its market share in Melbourne’s land market.
It is on track to sell 850 lots in the 2015 financial year.
Satterley, who launched three major land developments in Melbourne’s west and south-east last October, now command 8% of Melbourne’s total land sales.
They are closing in on their goal of attaining 10% of the Victorian land market, the expansion plans outlined in a earlier Property Observer article.
The group is Australia’s largest privately owned developer headed in Victoria by general manager, Jack Hoffmann (pictured below) who said successful launches of Upper Point Cook (Point Cook, pictured above) and Habitat on Davis Creek (Tarneit) had underpinned the strong performance.
"Two-thirds of our buyers at Upper Point Cook are upgraders that live in neighbouring areas, with the remainder of buyers largely consisting of investors and first homebuyers.
Satterley's expansion includes the recent acquisition of an 1800-lot community on 127 hectares in Officer.
Photo: Supplied.
“Across Melbourne all of our developments are performing well,” said Hoffman.
“Upper Point Cook which consists of 2,000-lots is currently the second fastest selling development in Melbourne with our first neighbourhood at Upper Point Cook close to selling out six months ahead of schedule.”
Its launch of the second neighbourhood at Upper Point Cook will be 230 lots, in the Point Cook precinct which leads Melbourne as the most popular suburb for newly released land.
“Each stage release at Upper Point Cook has had ‘campouts’ of prospective buyers wanting to ensure they don’t miss out on their chance and at the project’s launch we had up to 30 buyers camping overnight to ensure they didn’t miss out on the first land released,” he said.
Satterley’s Melbourne portfolio kick off with an urban infill project at the old Kodak factory site in Coburg North in 2011.
The project is nearing completion, with around 80 townhouses remaining.