Stockland’s Highlands residential community in Craigieburn to be 'blueprint' for all future projects
Stockland’s Highlands residential community in Craigieburn in Melbourne's outer north – its number-one selling residential project for the 2012 financial year – will become the “blueprint” for all future projects, says Stockland managing director Matthew Quinn.
Set against the backdrop of the surrounding Craigieburn hillside and with views of the CBD skyline, the $1.4 billion project achieved 550 sales over the year, well ahead of Stockland's next best performing community – North Lakes, 25 kilometres from Brisbane, which achieved sales of 360 lots over the year.
About 3,000 families are now living in the Highlands community, with 46% of the 7,058 lots sold as of June 30.
In addition to the residential component, Highlands also features retirement living and schools, together with retail and commercial amenities.
Sales in this project as well as other Victorian projects were boosted and brought forward by government stimulus – the $13,000 first-home buyer boost ended on June 30, but Quinn highlighted a number of other factors in its success.
“It’s a great community offering an affordable product, which now also has a retail centre in place," he says.
“It has all the amenities people are looking for and is the textbook project of how all communities should be developed.
“It will be the blueprint for future communities,” says Quinn.
A four-bedroom house in Highlands is priced around $344,000, which is less than the median house price in the area and part of Stockland’s strategy of providing affordable housing targeted at families and first-home buyers.
The community has an entry price of $311,000, compared with a local median price of $350,000.
Lots are priced from $130,000 to $262,000.
The community features a 7,100-square-metre Stockland Highlands Shopping Centre with a Woolworth’s supermarket as the anchor tenant along with speciality stores and piazza-style town square.
A local Craigieburn bus service – route 533 – operates from 6.30am to 9.30am linking the shopping centre to the train station.
The bus services runs every 30 minutes and takes about 20 minutes.
The community also features 150 hectares of planned open space, with a park within walking distance of every home, the Highlands lake, wetlands, walking trails and Waterside Café.
Highlands is also close to a number of primary and secondary schools, a childcare centre and the $16.7 million Hume Global Learning Centre.
Other nearby projects to open soon a $6.3 million Craigieburn Child & Family Centre and the Highlands Hotel & Entertainment Complex, due to open soon.
The Highlands display centre offers 47 different home types to choose from with builders Carlisle Homes, Burbank, Boutique, Homebuyer's Centre, Simonds, Urban Edge, Eight Homes, Orbit, Porter Davis, Henley, Metricon, Bentley, Dennis Famil, JG King, Allied and Zuccala.
Stockland’s next biggest Victorian residential community project, Mernda Villages, also in the outer North of Melbourne, notched up 280 lot sale over the year.