Brookfield Multiplex rebrands to Multiplex, no change in ownership

Brookfield Multiplex rebrands to Multiplex, no change in ownership
Brookfield Multiplex rebrands to Multiplex, no change in ownership

Australian contractor Brookfield Multiplex is dropping Brookfield from its name and rebranding to Multiplex while still remaining a Brookfield company. 

Multiplex is owned by Brookfield Business Partners, the flagship listed entity of Canadian private equity firm Brookfield Asset Management.

The construction company was bought by Brookfield Asset Management for more than $4 billion in 2007.

John Flecker, chief executive officer of Multiplex Australasia, said, “This is a time for us to rebrand and to ensure our own unique construction identity both within the Brookfield group and with our external stakeholders as a global construction business.” 

“Aside from our name and logo changing, it’s business as usual. There are no operational or organisational changes being made.” 

Multiplex was established in 1962, and its projects are worth US$66.2 billion, according to a press release.

Tags: 
Construction Brookfield

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