Swell in spring property listings: LJ Hooker's Grant Harrod

Swell in spring property listings: LJ Hooker's Grant Harrod
Jonathan ChancellorFebruary 6, 2021

GUEST OBSERVER

A swell in the number of listing this spring will bring positive changes to the property market.

House-hunters will already have noticed a rise in homes for sale earlier in spring than usual offering choice, better affordability and less pressure when it comes to finding a new home.

It has started to shift into a more traditional housing market along the eastern seaboard.

As listing slowly rise, we can expect price growth to still be above average but remain at a more sustainable level.

There won’t be a dramatic fall away of prices in markets such as Sydney and Melbourne where demand remains strong, however, we won’t see street records continuously being broken. 

Vendors need to be mindful we have enjoyed an extended period of incredible growth and may need to adjust price expectations. 

The media is still going to quote these spectacular sales results but I would suggest, that these are likely to become a bit more one off.  It will be home by home. Quality will still stand out.

Real estate that offers a "lifestyle" and that is well presented, requiring minimal updating, will be on the top of buyer’s wish lists and should fetch top dollar.

Even average agents have done well over the past two years but as we shift into a more traditional scenario where negotiations will be a key, it will be important for vendors to do their research. 

They need to ensure their agency has marketing plans and a good active database.

Proper preparation of a property for sale such as styling or minor home improvements on the advice of your agent could pay off in the current market.

Buyers typically come within the first two weeks of any marketing campaign. 

There is a risk that if vendors have unrealistic price expectations and turn down offers leaving their property for sale for an extended period, then the property will lag on the market. 

Changes to investor lending is anecdotally already starting to have an impact on the market.

They are being replaced by cashed-up buyers who previously missed out on purchasing either because of strong competition, price growth or lack of supply over the past 18 months.

Grant Harrod is chief executive officer of JL Hooker and can be contacted here.

Jonathan Chancellor

Jonathan Chancellor is one of Australia's most respected property journalists, having been at the top of the game since the early 1980s. Jonathan co-founded the property industry website Property Observer and has written for national and international publications.

Editor's Picks