The answer becomes Aurora Melbourne Central upon approval

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Project manager PDS Group yesterday announced that one of Melbourne's largest residential buildings has been given the green light to proceed. 224-252 La Trobe Street Melbourne will now head to sales under the moniker Aurora Melbourne Central.

Designed by Elenberg Fraser, the scheme was initially referred to as "The Answer" within early planning documents, relating to the all-encompassing nature of the design. Changes ensued in line with planning authority recommendations which resulted in a leaner tower with increased setbacks and an altogether more curvaceous form.

Aurora Melbourne Central

The latest figures as released by PDS Group see 941 residential apartments and 208 serviced apartments within the 92 level structure which differs to the 88 levels initially called for. Podium levels will house a minimum of 300 car parking spaces and 781 bike spaces, in addition to commercial office space.

Aurora Melbourne Central will also connect to the north exit of Melbourne Central Train Station, a scenario which was explored in detail previously.

What they say

PDS Group is exceptionally proud of the team who have worked meticulously over the past 11 months to ensure the project was brought to market in accordance with world class design and our client’s expectations

Andrew Fortey, PDS Group Director

The tower's elegant tapering curves revolve seamlessly around its axial symmetry. Its complexity and beauty are created through rigorous geometric exploration of repetition and transition.

Callum Fraser, Architect
What's in a logo - Aurora Melbourne Central

Aurora Melbourne Central's developer UEM Sunrise also has planning consent for another nearby project, Conservatory. Together these two projects spearhead the push into the Australian market by the leading Malaysian property developer.

Marketing for Aurora Melbourne Central will begin in Melbourne shortly.

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4 comments

Riccardo's picture

Just hope this is not another permit flip. Labor likely to win and Guy out means flipping is a good speculative play.

Mark Baljak's picture

Construction tenders have already closed for the project

Riccardo's picture

Alastair Taylor's picture

Media release from Colliers stating that 95% of this development has now been sold.

"Colliers International was appointed as the exclusive sales agent for the project, after selling the site at 224-252 La Trobe Street to UEM Sunrise in 2013. The project has received an astounding response in the marketplace, with 900 apartments – or 95 per cent of the project – sold in a record-breaking two and half weeks."

"UEM Sunrise launched the project in Malaysia and Singapore to their exclusive clients with strong interest. Subsequently, the remaining project was released through Colliers International’s networks in South Asia and the local Australian market."

"The site is currently occupied by a seven-storey carpark structure with retail tenancies on site. Demolition works of the existing structure are scheduled to commence in the second quarter of 2015."

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