UAG unveils North @ 33 Flemington Road

Love this article?
Republish this article on your website for free
Republish this article

Republish This Article

Feel free to publish this article on your website. We just ask that you do not edit the article and ensure that the author is correctly attributed! Just copy the code below into your CMS.

By copying the code below you are adhering to all our guidelines

UAG unveils North @ 33 Flemington Road

The sign on the door may say "display suite closed" but one glance through the window sees a display fully fitted and ready for business. Covering the addresses 19-35 Flemington Road, the former motorcycle and auto repair venue was purchased early 2012 by expanding Melbourne-based property developer UAG Holdings with notions of a development approaching an end value of approximately $200 million in mind.

Consequently the planning process has run its course to the point where Urban Melbourne has been watching the display come together, carrying signage for one of Australia's largest builders, Probuild, during the process which may well indicate the impending project has a chosen builder in place.

UAG unveils North @ 33 Flemington Road

September 2012 saw UAG along with prominent Melbourne firm SJB Architects deliver an initial planning application. At 13 levels to its highest point the scheme was to carry 400 apartments and 344 associated car parking spaces. 123 bike spaces were to be incorporated as was 4,655sqm of retail space over a site with a land area of 4,061sqm. Site dimensions see a 50m frontage to Flemington Road and 70m to the perpendicular Blackwood Road.

To be included were 166 one bed options, 171 two bedroom apartments and a further 56 two bedroom plus study apartments. Although the initial design seemed somewhat heavy with precast balconies and stubby at 13 levels, a revised planning application was submitted during June this year. With the precast exterior banished, a new contemporary, sleek, curved glass facade will face Flemington Road, seemingly drawing the best elements from a previous SJB design - A Place To Live in Richmond.

Covered by the City North Structure Plan, an overlay implemented by the City of Melbourne to facilitate/guide intensive redevelopment, it seems North's project team have utilised the structure plan by extending the height of the western flank to 19 levels or approximately 60m in height. The resultant tower form is of a more elegant nature and visually in balance with the remainder of the complex while retaining a similar number of apartments to the original scheme.

Upon completion North will join a growing number of high quality contemporary towers within close proximity to the Haymarket Roundabout. The near future will likely see 690-708 Elizabeth Street and 5 Bedford Place join the now under construction Victorian Comprehensive Cancer Centre and existing Melbourne University Economics & Commerce Building in turning the tired area into a high quality, high-rise entry point for Melbourne's CBD.

UAG unveils North @ 33 Flemington Road

Going by images available via North's website, internal apartment finishes will be available in either a light or dark motif. Seen below is an example of what is the darker finish, epitomized by the caliginous floorboards, kitchenette, cabinetry and tiling and contrasted by timber clad over the external spaces - a nice touch and an impressive view as well!

North's foyer will feature a lounge area with a sculpture that bares an uncanny resemblance to the work of Dion Horstmans; suspended from the ceiling the piece is sure to be a project highlight. North's residential amenity offerings will include an external lap pool, podium landscaping and deck - images of which can be seen by clicking the links at the bottom of the article.

UAG unveils North @ 33 Flemington Road

North will have its public launch shortly with further information to follow.

Project website:

The latest industry news on your website

Republish Urban content on your website

Republish this article
Note: Every effort is made to ensure accurate information is provided. If information is out of date, or factually incorrect, please get it touch so we can rectify. Urban accepts no liability and responsibility for any direct or indirect loss or damage which may be suffered by any recipient through relying on anything contained or omitted from our publication and platform. Opinions expressed by writers are that of the writer, and may not reflect that of Urban.
Are you a frequent user? Sign in or Register.