Welcome to Prominence, a luxurious beachside retreat located in the heart of Mermaid Beach. This boutique collection of 8 residences presents a unique opportunity to experience coastal elegance, with sculptural architecture, inspired interiors and a serene atmosphere that will soothe the senses.

Located just 200m from the golden shores of Nobbys Beach, Prominence offers an unrivalled location with everything you could ever desire right at your fingertips. Immerse yourself in the vibrant cosmopolitan atmosphere, explore exquisite eateries, bespoke boutiques, pristine beaches and plentiful parklands all just steps away.

Discover the perfect floorplan to fit your lifestyle, with options ranging from 3-bedroom ground floor beach homes with private plunge pools, half floor residences with two unique 3-bedroom + multi-purpose room layouts, to double-storey penthouses with private rooftop terraces and plunge pools.

Born from an industry-leading collaboration between MAYD Group, Plus Architecture, MIM Design, and NPA Projects, Prominence embodies excellence in design, construction and living. With open-plan interiors that create a serene and luxurious atmosphere, residents can enjoy a visual connection to the surrounding landscape and a strong sense of place.

Don't miss this unique opportunity to experience coastal living at its finest.

Welcome to Prominence, a luxurious beachside retreat located in the heart of Mermaid Beach. This boutique collection of 8 residences presents a unique opportunity to experience coastal elegance, with sculptural architecture, inspired interiors and a serene atmosphere that will soothe the senses.

Located just 200m from the golden shores of Nobbys Beach, Prominence offers an unrivalled location with everything you could ever desire right at your fingertips. Immerse yourself in the vibrant cosmopolitan atmosphere, explore exquisite eateries, bespoke boutiques, pristine beaches and plentiful parklands all just steps away.

Discover the perfect floorplan to fit your lifestyle, with options ranging from 3-bedroom ground floor beach homes with private plunge pools, half floor residences with two unique 3-bedroom + multi-purpose room layouts, to double-storey penthouses with private rooftop terraces and plunge pools.

Born from an industry-leading collaboration between MAYD Group, Plus Architecture, MIM Design, and NPA Projects, Prominence embodies excellence in design, construction and living. With open-plan interiors that create a serene and luxurious atmosphere, residents can enjoy a visual connection to the surrounding landscape and a strong sense of place.

Don't miss this unique opportunity to experience coastal living at its finest.

Prominence - 13 Chairlift Avenue East, Mermaid Beach

2-6 Pacific Parade, Bilinga

Queensland property developer MAYD Group is set to bring a $350 million luxury hotel and residential masterplan development to North Kirra, lodging plans for a prime 4,742 sqm beachfront site overlooking North Kirra Beach.

The North Kirra project has been inspired by Kirra and the site’s qualities; the size and location, presenting apartment buyers with a unique and limited opportunity to own a prestige apartment overlooking the beach.

MAYD, led by founder and director Todd Mould, amalgamated&nbsp;eight sites fronting Pacific Parade, Golden Four Drive and Musgrave Street. The plans are for a 160-key hotel room and 60 luxury residences including two penthouses and five unique double-storey beach houses.&nbsp;

<img alt="Render of the North Kirra Beach project" data-entity-type="file" data-entity-uuid="660755cf-e537-4e7b-83d3-307511448357" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/00_4%20%281%29.jpg?VersionId=A2OiKnn4Fc06h0.ioLhhdbnNBZes00hj" />

“We were fortunate to have been able to acquire eight adjoining sites to create one large beachfront site for our signature masterplan at North Kirra,” Mould said.&nbsp;

“The opportunity to develop such a large beachfront site in North Kirra is a rare one that required a development design of architectural excellence and we are very pleased with the plans that we have created in collaboration with award-winning MAS Studio.

“We have been working with Gold Coast City Council on lodging the development application to deliver a landmark building of high distinction for such a prominent site, keeping the local environment and community front of mind."

Positioned at the gateway to the famous Kirra Beach, Coolangatta and Tweed Heads, MAS Studio designed the 10-storey building at 2-6 Pacific Parade&nbsp;in collaboration with award-winning interior design specialists, Mim Design.&nbsp;

“The Gold Coast is a world-renowned tourism and lifestyle destination and spots like Kirra are among the most popular with locals and visitors," Mould added.

"Given the site is just 1km from the Gold Coast Airport that is being expanded for extra capacity to attract new carriers and new international and domestic flight connections, we recognised the need for a five-star hotel, as well as private apartment residences, to meet demand from global travellers and people who work remotely.

“With 90 metres of beach frontage, holidaymakers and residents will enjoy sweeping beach and ocean views from their hotels and apartments, enjoying easy access to the white sands of North Kirra Beach, plus it’s only a short stroll to Kirra where there are restaurants, cafes&nbsp;and boutique stores.”&nbsp;

<img alt="Render of the North Kirra Beach project" data-entity-type="file" data-entity-uuid="81aa63d5-65aa-4c9a-b6f7-cdf4a0a720f3" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/00_1.jpg?VersionId=74P_vrviXz0ihmKqLfyB5l5g98trcdRo" />

The residences have been designed with the owner-occupier in mind, offering a range of two, three and four-bedroom floorplans, many even benefitting from multipurpose rooms.&nbsp;

Exclusive to the building's residents will be an array of resort-style amenities, including a private pool area with a sunken lounge and wet edge, a relaxation zone with sauna, shower and spa, yoga lawn, bar, barbecue facilities, a lounge and a cinema. Residents are also set to benefit from the hotel's five-star facilities, including a port cochere, valet room and laundry services, as well as the hotel pool, lounges and restaurant.

MAS Studio director and lead architect Nick Symonds said inspiration for the masterplan design of the North Kirra project responded to the large site’s prominent position at the gateway to Kirra.

“From the outset of our design process, we have been aware of the importance of this highly visible site and the obligation to create a statement entrance to Kirra, while at the same time blending in with the surrounding built forms," Symonds said.

“The design is strongly influenced by local context, reflecting the unique beauty of North Kirra Beach and relaxed beachside lifestyle, elevating it with luxury dwellings for those who share the passion of this unique lifestyle and location."

<img alt="Render of the North Kirra Beach project" data-entity-type="file" data-entity-uuid="03aecbb4-0284-4819-9ebb-556c0103005b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/00_2.jpg?VersionId=TEaSA7CAstwheDPuIpLbXxgZ4u8lUoo4" />

There will be abundant greenery on the podium, which aims to cool the street where a row of beach houses, complete with their own private green courtyards, will provide a residential scaled address to the street.

“The building designs feature deep usable balconies, sunhoods, screens, and an abundance of greenery to compliment South East Queensland’s sub-tropical climate and provide privacy, while expansive windows capture breathtaking views, drawing in the natural light and air deep into apartments," Symonds added.

MAYD Group is known for developing some of the most exclusive property projects in South East Queensland’s most sought-after postcodes. They are currently in negotiations with a global five-star hotel operator to deliver the luxury beachfront resort, which will be a major bonus for tourism in the southern Gold Coast region.

Amalgamating eight sites fronting Pacific Parade, Golden Four Drive and Musgrave Street has given MAYD the rare opportunity to create a five-star 160-key hotel, complimented by 60 premium private residences, including two penthouses and five unique double-storey beach houses. 

alisonwarters@gmail.com

MAYD Group lodges plans for premium five-star hotel and residential masterplan at North Kirra Beach

The Queensland-based developers MAYD Group have a growing pipeline of projects across Southeast Queensland, with four boutique residential development applications lodged with the City of Gold Coast.

Making a turn to focus more exclusively on luxury, boutique developments, residences will feature high-end finishes with coastal inspired interiors, shifting their focus to some of the most sought-after coastlines in Australia, like Mermaid Beach, where the group have lodged four multi-residential development applications for.

The Seagull Avenue project will see four full-floor units created, with three-bedrooms and two-bathrooms.

<img alt="" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/seagullave.jpeg" style="width: 1200px; height: 1440px;" title="Render of Seagull Avenue development. Image supplied by MAYD Group" /> 
Render of Seagull Avenue development. Image supplied by MAYD Group

Designed by Architects, Studio Workshop, there will be a private rooftop entertainment area, including a rooftop deck, bar and pool. Basement parking will be provided for all residents.

The groups Chairlift Avenue site sits on the corner of Chairlift Avenue and Petrel Avenue, where they will construct eight luxury units, including two lower-penthouses, and an upper penthouse, that will feature a rooftop terrace, alfresco, plunge pool and lounge area.

Designed by Plus Architecture, these units will be three-bedrooms and three-bathrooms, all with basement level car parking.

Alongside landscape design which provides a unique, contemporary, and sophisticated character, the design intends to cater for its residents&#39; modern lifestyle requirements and encourage outdoor living and an active engagement with the beach environment.

<img alt="" height="746" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/maydgroup.png" width="1324" /> 
Render of Chairlift Avenue development. Image supplied by MAYD Group

MAYD will demolish an older residential building at 120 Hedges Avenue with plans for two luxury, four-storey houses.

Level one will comprise four-bedrooms, while the living areas, main kitchen and dining are on level two.

Level three is the rooftop level, inclusive of enclosed entertainment spaces, dry bars, and a rooftop pool, with the basement level featuring a wine/whiskey cellar, storage rooms, a surfboard storeroom, and a gym.

The group&rsquo;s final multi-residential development is for Seaside Avenue, which will see another three full-floor luxury units crafted, with a double-storey penthouse.

<img alt="" height="675" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/seasideave.jpeg" width="1200" /> 
Render of Seaside Avenue development. Image supplied by MAYD Group

This development has plans for a rooftop pool and terrace, as well as entertainment areas scattered throughout.

The MAYD Group was founded last year in 2021 by Todd Mould, having&nbsp;previously worked as a builder, by trade, in the construction and property development industry for over 15 years.&nbsp;

Making a turn to focus more exclusively on luxury, boutique developments, MAYD Group has lodged four multi-residential development applications in Mermaid Beach 

MAYD Group

Recent news and updates

Developments

New apartments

New townhouses

News