<ul>
	<li>Just 37 luxurious residences now selling!</li>
	<li>10 minute walk to Essendon Train Station.</li>
	<li>Uninterrupted city and bay views.</li>
</ul>

The Watson sets a new benchmark for residential development in Essendon. 

With its prime location and generous homes that are designed to be lived in, The Watson is the perfect retreat to enjoy time with loved ones.

The exterior of the building has been designed by renowned architect, Rothelowman who have created apartments with spacious balconies and floor to ceiling windows making the most of the uninterrupted city and bay views.

"The Watson is designed to be lived in. we create homes that are the perfect combination of functionality, timeless design and quality materials." - Tom Howgate, Kincrest.

"Our intent was to create homes that stand the test of time, both through the design and the selection of practical materials." - Lawless &amp; Meyerson, Exterior Architect, Rothelowman.

Light, open plan living and dining spaces have been created with entertaining and family in mind. 

The neutral colour palatte is a great base for making your apartment uniquely your own. Choose from thoughtfully crafted light or dark schemes. 

The functional and beautifully design kitchens are perfect for entertaining as well as for everyday use. 

With plenty of storage, quality materials and appliances and thoughtful design the kitchens are designed to stand the test of time.

Entertain in style or simply enjoy breakfast in the tranquility with generous balconies and views overlooking the city or the sea. 

With elegantly designed and functional storage, getting ready for the day couldn’t be easier. The built in robes come complete with a dressing table.

Invite the morning and the dazzling views in through large windows and chic sheer curtains. A neutral colour palette makes adding personality to your most private spaces simple.

<ul><li>Just 37 luxurious residences now selling!</li>
	<li>10 minute walk to Essendon Train Station.</li>
	<li>Uninterrupted city and bay views.</li>
</ul>The Watson sets a new benchmark for residential development in Essendon. 

With its prime location and generous homes that are designed to be lived in, The Watson is the perfect retreat to enjoy time with loved ones.

The exterior of the building has been designed by renowned architect, Rothelowman who have created apartments with spacious balconies and floor to ceiling windows making the most of the uninterrupted city and bay views.

"The Watson is designed to be lived in. we create homes that are the perfect combination of functionality, timeless design and quality materials." - Tom Howgate, Kincrest.

"Our intent was to create homes that stand the test of time, both through the design and the selection of practical materials." - Lawless &amp; Meyerson, Exterior Architect, Rothelowman.

Light, open plan living and dining spaces have been created with entertaining and family in mind. 

The neutral colour palatte is a great base for making your apartment uniquely your own. Choose from thoughtfully crafted light or dark schemes. 

The functional and beautifully design kitchens are perfect for entertaining as well as for everyday use. 

With plenty of storage, quality materials and appliances and thoughtful design the kitchens are designed to stand the test of time.

Entertain in style or simply enjoy breakfast in the tranquility with generous balconies and views overlooking the city or the sea. 

With elegantly designed and functional storage, getting ready for the day couldn’t be easier. The built in robes come complete with a dressing table.

Invite the morning and the dazzling views in through large windows and chic sheer curtains. A neutral colour palette makes adding personality to your most private spaces simple.

The Watson by Kincrest - 1 Thorn Street, Essendon

Armytage by Kincrest - 37 Kensington Road, South Yarra

Stanhope by Kincrest - 1 Stanhope Court, South Yarra

St Henri - Farnan Street, Northcote

Arthur - Arthur Street, South Yarra

Quartet - 364 Toorak Road, South Yarra

More and more homeowners are making the decision to downsize to an apartment, and with good reason. The benefits of downsizing are numerous, particularly when you find the right location and amenities.

One of the most common reasons for downsizing is to simplify life and reduce the time and energy required to maintain a large home. When moving to a smaller space, homeowners can free up time to pursue other interests, such as travel, hobbies, and spending time with loved ones. In essence, downsizing allows individuals to focus on the things that matter most in life.

Of course, location is also a critical factor in the decision to downsize. The location of a property can impact everything from lifestyle to accessibility to value.&nbsp;

One development that has caught the attention of many downsizers due to it's location is Essendon project, The Watson by Kincrest.

[smartcode_project:default project_id=135737 project_image_fid=207820]

Matt recently bought off the plan in the development, having spent the past 22 years living just 500 metres down the road.&nbsp;

"We're downsizing, which is something we've thought about for a couple of years, and we looked at townhouses but the stairs put us off," Matt said.

"We're looking at this for the long term, so the apartment with off-street parking, that's what appealed to us.

[smartcode_project:default project_id=135737 project_image_fid=207837]

"When we were looking we had a 500 metre radius, because you can virtually live on this strip. There's doctors, florists, green grocers, seven restaurants I think there is, and cafes, so we always wanted to stay around this area."

Matt said he spoke to a few friends who have downsized, and they said you'll be surprised with how much time you've got on your hands.

"So I hope I'll be using the cafes more than I normally do and not trimming the hedges," Matt said.

[smartcode_project:default project_id=135737 project_image_fid=207846]

The Watson floorspace measures around 20 per cent larger than apartments within the surrounding area, making it perfect for downsizers.

Two and three-bedroom apartments are still available in The Watson, with floorplans spanning from 108 sqm through to 294 sqm.&nbsp;

[smartcode_project_cta:default project_id=135737]

Matt recently bought off the plan in the development, having spent the past 22 years living just 500 metres down the road

alisonwarters@gmail.com

Why The Watson by Kincrest is ticking all the boxes for downsizers

One of Melbourne's trendiest suburbs is a step closer to welcoming a new residential building.&nbsp;

Construction works are set to commence in the coming months on The Watson by Kincrest, who have appointed their long-time preferred construction partner to build the project.

The Ned Ireland and Nigel Brown-led Ireland Brown Constructions will handle the build of the 37 apartments and townhouses, where prices start from&nbsp;$795,000 for a two-bed townhouse.&nbsp;The two-bedroom apartments are priced from $845,000, while the three-bedders start at $1.2 million.&nbsp;

[smartcode_project:default project_id=135737 project_image_fid=207820]

Kincrest have sought the work of Ireland Brown for all their developments, with The Watson marking the third collaboration between the pair.&nbsp;

Kincrest has already sold around $20 million worth of apartments, with all the buyers so far owner-occupiers, a mix of downsizers and first home buyers.&nbsp;

Tom Howgate, Kincrest Director and Owner, says buyers have responded well to the large apartments, which have been purposefully designed to offer more living space than any competitor in surrounding suburbs. The average apartment in The Watson spans over 120 sqm, almost double the standard 65 sqm elsewhere.

The site at&nbsp;1 Thorn Street is still occupied, with construction works set to kick off in the third quarter of the year.

Renowned architecture firm Rothelowman has designed the project, with Melbourne-based studio Telha Clarke handling the interiors.

[smartcode_project:default project_id=135737 project_image_fid=207827]

The open-plan living spaces benefit from floor-to-ceiling windows that invite an abundance of natural light into each of the homes, extending out to spacious balconies which take full advantage of views to the city and the sea.

Each apartment is equipped with high-quality materials and appliances, along with ample storage, LED recessed downlights, ducted heating and cooling, as well as video and intercom surveillance.&nbsp;&nbsp;

[smartcode_project_cta:default project_id=135737]

Kincrest have sought the work of Ireland Brown for all their developments, with The Watson marking the third collaboration between the pair. 

Builder appointed to construct Essendon's The Watson by Kincrest

The Watson, a residential development by Kincrest, is setting the bar high in Essendon's real estate market.&nbsp;

The building's exterior was crafted by the renowned architect firm Rothelowman, featuring spacious balconies and floor-to-ceiling windows that take full advantage of the city and bay views, while the interiors of The Watson have been curated by Melbourne-based architecture studio Telha Clarke.

“Our intent was to create homes that stand the test of time, both through the design and the selection of practical materials,” Kincrest say. &nbsp;

[smartcode_project:default project_id=135737 project_image_fid=207820]

Offering just 37 residences, each one has been designed with owner-occupiers in mind, boasting an average internal size of 122 sqm.

With a choice of light or dark colour schemes, residents can customise their apartment to their personal style, with the neutral colour palette serving as a blank canvas, making it easy to add a touch of individuality.

Light and airy, the open-plan living and dining areas are ideal for entertaining and family gatherings, while functionality and design are blended in the kitchens, which are equipped with high-quality materials and appliances, as well as ample storage space.&nbsp;

The bedrooms also feature tasteful and practical storage solutions, as well as large windows to let in natural light.&nbsp;

LED recessed downlights feature in the living areas and bedrooms, while ducted heating and cooling, and video and intercom surveillance are other additions found in each of the homes.

[smartcode_project:default project_id=135737 project_image_fid=207827]

The expansive balconies adjoin the open plan living spaces, offering residents the opportunity to enjoy the peace and quiet of the outdoors, in addition to views of the city or the sea.&nbsp;

The Penthouse Collection incorporates the same light or dark colour scheme with all of the standard inclusions, in addition to select upgrades, including a built-in Miele coffee machines, fully-integrated Miele fridge and freezer, a Vintec wine fridge, three car spaces, a Miele washer and dryer, a built-in Miele speed oven, as well as a wine locker.&nbsp;

A two-bedroom townhouse is also available in the development. With just four featured in The Watson, the remaining townhouse spans 109 sqm, with one-bathroom and two car spaces.&nbsp;

[smartcode_project_cta:default project_id=135737]

Inside the Telha Clarke designed apartments at The Watson by Kincrest 

The inner-city suburb of Essendon has long been known for its leafy green landscape, dotted with parks, playgrounds and reserves. Home to AFL’s Essendon Bombers, recreational pursuits are aplenty amongst the verdant locale, while the architectural homes lining the streets date back to the early 1900’s, lending the community its heritage charm.&nbsp;

Property developers, Kincrest have tapped into the suburb’s character for their latest residential development, The Watson, with the 37-apartment project situated in the heart.

[smartcode_project:default project_id=135737 project_image_fid=207848]

Day to day essentials are just steps from the 1 Thorn Street site, with boutique clothing stores, hair salons and even a monthly farmer’s market on hand too.&nbsp;

It’s only a minutes walk to the North Essendon neighbourhood precinct, from The Watson, which is home to over 200 shops, including cafes, restaurants, gyms, banks, an Australian Post and a range of retail outlets.&nbsp; 
&nbsp; 
Capturing the rural heritage of the area, Essendon and its surrounding suburbs are brimming with parks and reserves, with Lincoln Park and Allison Park both just a one-minute from The Watson.&nbsp;

Connections to the city are a breeze, with Tram 59 only one minute from the site, while the Glenbervie Train Station and Essendon Train Station are only a 10-minute walk away.

[smartcode_project:default project_id=135737 project_image_fid=207827]

Families can settle into the suburb as well, with half a dozen primary and secondary schools scattered around, including St Vincent de Paul Primary School and Strathmore Secondary College.&nbsp;

One, two and three-bedroom apartments can still be purchased in The Watson, with floorplans spanning from 76 sqm to 294 sqm.&nbsp;

[smartcode_project_cta:default project_id=135737]

Around the Essendon residences, The Watson by Kincrest 

Recently we visited Essendon to check out the display suite of Kincrest's The Watson. The development features just 37 luxury residences designed by an industry-leading team and boasting incredible views.&nbsp;

Take a look at our video tour:

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="415" src="https://www.youtube.com/embed/aJkGszRzom8" title="YouTube video player" width="660"></iframe>

<h2 style="line-height: 1.38; text-align: justify;">THE WATSON AT A GLANCE</h2>

Address: 1 Thorne Street, Essendon 
Developer: Kincrest 
Architect: Rothelowman 
Interior designer: Telha Clarke

[smartcode_project_cta:default project_id=135737]

Located at 1 Thorn Street, Essendon, you're just 20 minutes from Flinders Station, with convenient access to the M2. The Watson is only 3 minutes to the DFO, a 12-minute walk to Essendon Station, and you've got trams on your doorstep that run every 8 minutes. You'll also love exploring North Essendon Village for local retail and dining.

One of the drawcards to buying into a suburb as established as Essendon is you're spoilt for choice, with many great retail stores, eateries and amenities within minutes from your home.

[smartcode_project:default project_id=135737 project_image_fid=207820]

The Watson's striking facade is the work of award-winning architect, Rothelowman, which will see an abundance of floor-to-ceiling glazing, vertical greenery and elegant panelling, providing a visually appealing structure to the prominent corner site.&nbsp;

Interior designer, Telha Clarke, has curated living spaces that make the most of the incredible city skyline views, with quality materials selected to stand the test of time structurally and style-wise.&nbsp;

[smartcode_project:default project_id=135737 project_image_fid=207821]

In the kitchen, you've got top-of-the-line Miele appliances. The homes also feature a neutral tonal palette with timber flooring throughout and plenty of space for entertaining.

The Watson is also set to achieve a 7-star green star rating* for environmental sustainability.

The development includes:

<ul>
	<li aria-level="1">45k L water tank</li>
	<li aria-level="1">Solar power</li>
	<li aria-level="1">EV charging accessibility</li>
	<li aria-level="1">Thermal and acoustic treated double glazing</li>
	<li aria-level="1">Individually monitored and temperature-controlled rooms</li>
	<li aria-level="1">Secure bike storage</li>
</ul>

[smartcode_project:default project_id=135737 project_image_fid=207827]

Whichever apartment you opt for, each room captures a unique vista - overlooking the city, Lincoln Park, the Californian-style palm trees, and even the bay.

All homes are also sold with a minimum of 2 carparks situated within the secure basement.

Kincrest has a soundtrack record as a developer, having already sold out multi-residential developments Stanhope and Armytage.

[smartcode_project:default project_id=135737 project_image_fid=207847]

If you want to be one of the 37 lucky buyers to secure a home at The Watson, then submit your enquiry today via Urban. And if you'd love to catch more videos in our display suite tour series, then subscribe to our Youtube channel.&nbsp;

Olivia Round

Display Suite Tour Video: The Watson by Kincrest at 1 Thorn Street, Essendon

Prominent developers Kincrest are rolling into the new year with a sold out project.&nbsp;

The group’s South Yarra development, Stanhope has been a hit among buyers, attracting prices from $1.7 million all the way through to $5 million,&nbsp;

Progressing through the significant Covid lockdowns, which saw many developers shut down throughout the state, Kincrest held firm, experiencing only a slight delay in delivering the final product.

Externally, Stanhope takes on its surrounding context, with architects Telha Clarke finding inspiration in the expansive landscape of trees and green spaces. Internally, world renowned Swedish designer, Lotta Agaton drew inspiration from Scandinavian light and minimalism, incorporating natural materials throughout, such as high quality solid wooden floors and handpicked sand coloured stone.

[smartcode_project:default project_id=26617 project_image_fid=148648]

Kincrest are now looking to the future having recently launched their Essendon project, The Watson to market, along with another South Yarra development, Armytage.

Kincrest’s Owner and Director, Tom Howgate said the move to deliver new products, even in the current market climate, demonstrates the group’s ability to meander around constraints and difficulties.

“We’re very proud of Stanhope and the accomplishment to sell out in what has been and currently remains a difficult market. We have held firm in our values and beliefs in delivering the project and that is what has been recognised by our purchasers in the end,” Howgate said.&nbsp;

Construction on Armytage by Kincrest is slated for February, with all but one of the five apartments already sold.&nbsp;

Located at 35-37 Kensington Road, Armytage has evolved off the success of Stanhope, with both projects addressing the gap in the current market.&nbsp;

[smartcode_project:default project_id=134069 project_image_fid=209001]

"As a developer and South Yarra local, it is important to me that local urban development is in line with the energy and demographics of the area. A building should try to encapsulate the mood, needs and lifestyle not only aspired too, but lived."

Designed for the discerning downsizers and aspiring young professionals seeking a design oriented, leisure filled lifestyle in the heart of a tree-lined streetscape, Armytage is only moments away from the open expanses of Como House and Park, as well as Toorak Village and the bustling Chapel Street.

As the latest in the pipeline, The Watson is tipped to set a new benchmark for residential development in Essendon, with its prime location and generous homes designed for the owner-occupier.&nbsp;

[smartcode_project:default project_id=135737 project_image_fid=207827]

"The Watson is designed to be lived in," Howgate said.&nbsp;

"We create homes that are the perfect combination of functionality, timeless design and quality materials."

Telha Clarke have had a hand in designing all three projects, with each bringing something new to their locale while still remaining sympathetic to the surrounding history and heritage.

Delivering a mix of one, two and three-bedroom apartments, The Watson's floorplans span from 76 sqm all the way through to 294 sqm, with the three-bedders starting from $1.2 million.

[smartcode_project_cta:default project_id=135737]

Kincrest launch new apartment projects off the back of sell-out success, Stanhope

Kincrest are gearing up to set a new benchmark for residential development in Essendon.

The group has launched it's latest project, The Watson, just 37 apartments at 1 Thorn Street, offering it's future residents the convenience of Mt Alexander Road's transport connections to the east, and Lincoln Park to the west.

The Watson is designed to be lived in, Kincrest Director Tom Howgate says, with the group creating homes that are a combination of functionality, timeless design and quality materials.&nbsp;

“We pair unrivalled locations with our prestige design and construction partners to surpass our purchasers’ expectations," Howgate says.

[smartcode_project:default project_id=135737 project_image_fid=207821]

"We are driven to expand as an iconic and recognised leader in quality, innovation, sustainability and property development."

And buyers have certainly noticed, with 25 per cent of the residences already sold in the first two weeks of being on the market.&nbsp;

The 37 apartments offer a mix of one two and three-bedroom floorplans, spread across the six-level building. There are also four townhomes on offer.

The exterior of the building has been designed by renowned architects Rothelowman, who have created apartments with spacious balconies and floor to ceiling windows, making the most of the uninterrupted city and bay views.

[smartcode_project:default project_id=135737 project_image_fid=207828]

“Our intent was to create homes that stand the test of time, both through design and the selection of practical materials,” the architecture firm said. &nbsp;

“At Rothelowman, we respond to the contextual elements of the urban environment to create spaces that contribute to cities, communities and individuals.”

Local architecture and design shop Telha Clarke were engaged to design the interiors of The Watson, focusing on the family-occupier and downsizer in their designs.

Internally, the apartments feature a neutral colour palette, with timber floors and Miele appliances throughout. The open plan living and dining spaces provide generously-proportioned areas for entertaining, complemented with plentiful natural light pouring into every space in the homes.&nbsp;

[smartcode_project:default project_id=135737 project_image_fid=207845]

Essendon has had a long and rich cultural standing within Melbourne since its establishment.

The suburb’s quintessential palms, planted in 1929, are the longest and largest single planting of their kind in Victoria. And with the area homing one of the AFL’s most passionately supported teams, it’s not been left behind in the gentrification and modern development of the enclave.&nbsp;

Residents of The Watson will be near to the best Essendon has to offer, while also being within&nbsp;minutes of tram, train and bus connection, providing easy connection to the greater Melbourne region.&nbsp;

[smartcode_project_cta:default project_id=135737]

The 37 apartments offer a mix of one two and three-bedroom floorplans, spread across the six-level building. There are also four townhomes on offer

Kincrest launch The Watson, Rothelowman-designed Essendon apartments

Construction is well underway at South Yarra&#39;s luxury Stanhope by Kincrest, with completion slated before the year is out.

Stanhope, a collection of just eight residences on Stanhope Court just off Toorak Road, is set for completion in November by the luxury apartment developer Kincrest.

Kincrest director Tom Howgate said he wanted to change the way developments were being designed and sold in the inner south.

&quot;From the park to the finishes inside the apartments &ndash; we are selling something new, creative and timeless, yet still &ndash; so South Yarra,&quot; Howgate says.

[smartcode_project:default project_id=26617]

The development has interiors by the Swedish designer Lotta Agaton, the&nbsp;European designer of the year in 2019 who has&nbsp;featured in The New York Times.

Agaton says that she wanted to create a light and contemporary feeling with a soft version of Scandinavian minimalism where natural materials are in focus.

<a href="https://www.urban.com.au/new-apartments/stanhope-by-kincrest-1-stanhope-court-south-yarra"><img alt="" height="546" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/stanhope_living_room.jpg" width="1200" /></a>

&quot;We have chosen high quality solid wooden floors and handpicked a sand coloured stone. Both materials feel modern but will age naturally to remain timeless in their expression.

Project Architect Tehla Clarke says their vision was to create a timeless piece of architecture for South Yarra.

&quot;To achieve this we designed details with subtle references to classical Architecture, with a restrained use of materials&rdquo;

The eight home-style apartments each have three metre ceilings and kitchens with marble, Miele and timber veneer.

Kincrest

Recent news and updates

Developments

New apartments

New townhouses

News