Veteran property developer Phillip Wolanski's Denwol Property is set to bring a rare new boutique apartment project to the affluent Double Bay.

Wolanksi's Denwol has submitted $9.7 million plans to create a six-apartment building at 17-19 Guilfoyle Avenue which also backs onto Cross Street.

Currently on the 871 sqm block is a 1960s strata block which will make way for the three-level building designed by MHN Design Union.

The design statement submitted to the Woollahra Council, signed off by architect Brian Meyerson, said the "proposal is for a contemporary residential flat building which achieves the desired local character through consistency in scale, form, proportion, setbacks, materials and aesthetics."

"The proposal also presents an appropriate built form that is compatible with the surrounding development. This design approach ensures that the new development will enhance the character of the locality."

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The building is split in two, separate by a core with open breezeway. The three whole floor apartments which face&nbsp;Guilfoyle Avenue have nearly 180 sqm of space and have three bedrooms and two living areas. The three apartments which face Cross Street have a further 40 sqm and have a home office. Each apartment has a fireplace feature wall with a built-in tv.

MHN Design Union said the unit mix is consistent with market demand, suiting the demographic mix of families, retirees and down-sizers living within the surrounding area.

"The proposal integrates with the existing character of both Guilfoyle Avenue and Cross Street, utilising landscaping and contemporary materials which are consistent with the desired future character of the area."

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Atlas Urban Design &amp; Strategy says the&nbsp;proposal is to transform the site by replacing an existing building that is out-of-date with a modern building well-suited to its site and context.

"Land that is so close to the Double Bay Centre is very valuable to support the changing needs of the community," Atlas' submission read.

"This is an infill site in a dense environment. The scheme addresses neighbouring sites with modulated facades, setbacks and the careful placement of internal uses."

Denwol is behind the completed Bondi Junction apartment development The Archibald, and is currently developing Splendour, 25-apartments above Cooper Park in Bellevue Hill.

Currently on the 871 sqm block is a 1960s strata block which will make way for the three-level building designed by MHN Design Union

The Denwol Group (DW & Co Pty Ltd)

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