<ul><li>Immersive garden rooftop with an expanse of vegetation and shaded areas</li><li>Bars &amp; restaurants at your door</li><li>Architecturally designed with heritage brick facade</li><li>8min drive or 30min walk to Melbourne CBD</li><li>Residents only 'Smith Club' with communal bar &amp; dining</li><li>Internal laneway connecting Smith Street and the residents' lobby</li><li>Private meeting &amp; work from home spaces</li><li>Landscaping by TLC</li><li>V-ZUG appliances</li><li>Private laneway access</li></ul>Sitting with a quiet confidence on iconic Smith St is Fitzroy Fitzroy - a place where solitude, spirit and seamless living co-exist and a holistic approach to living takes centre stage. Inspired by its home, it draws elements from its sought after surroundings, where an established team of designers and developers have considered every detail. Here, the past, present and future of Fitzroy meet. Residences designed for those seeking peace and privacy, spiked with atmosphere. Grandeur, with a bit of edge. Places to connect and spaces to retreat. A fast forward to where our lives should be. Paying homage to its history, whilst celebrating everything that makes Fitzroy, Fitzroy - A destination without parallel. Be a part of it.

Fitzroy Fitzroy - 411-421 Smith Street, Fitzroy

Monument - 608 Orrong Road, Armadale

<ul><li>Demolition of existing building</li>
	<li>Construction of a 4-storey residential building</li>
	<li>Comprising a total of 31 dwellings</li>
	<li>Lower Ground level:
	<ul><li>4 three-bedroom, three-bathroom dwellings</li>
	</ul></li>
	<li>Ground level:
	<ul><li>6 three-bedroom, two &amp; three-bathroom dwellings</li>
		<li>4 two-bedroom, two-bathroom dwellings</li>
		<li>Includes communal facilities (96sq m) and residential lounge (262sq m)</li>
	</ul></li>
	<li>Level 1:
	<ul><li>6 three-bedroom, two &amp; three-bathroom dwellings</li>
		<li>6 two-bedroom, two-bathroom dwellings</li>
	</ul></li>
	<li>Level 2:
	<ul><li>2 three-bedroom, three-bathroom dwellings</li>
		<li>3 four-bedroom, two-bathroom dwellings</li>
	</ul></li>
	<li>Features a lift for accessibility</li>
	<li>Utilizes brickwork and cement-rendered walls, perforated metal and aluminum screens, aluminum fence and panel, clear &amp; obscure glazing, and metal balustrade</li>
	<li>Provides 2 levels of basement and lower ground car parking for 74 vehicles, along with 31 bicycle spaces</li>
	<li>Includes landscaping elements to enhance the surroundings.</li>
</ul>

Maleela Rise, Balwyn - 23 Maleela Street, Balwyn

Ukiyo - 99-101 High Street, Prahran

Elland Avenue - 2-4 Elland Avenue, Box Hill

If you’ve ever wanted to live in a secret-garden-inspired residence we have just the place for you! Influenced by legendary American architect Frank Lloyd Wright, The Springfield is backed by Chapter Group developers and award-winning K2LD Architects.

The development team has taken particular inspiration from Wright’s famous Fallingwater house, which features cascading terraces. The Springfield uses solid horizontal planes and glass railings to create the illusion of being able to fall off the edge into the garden. Leading landscape architect Jack Merlo has designed a botanical curation that will surround residents with evergreen foliage in raised planters and gardens.

Comprised of 19 residences across three floors, The Springfield offers a uniquely beautiful entryway. Residents approach the entrance through an intimate, lush-landscaped lane enclosed by a vine-covered pergola and enter the residences through solid timber doors.

You’ll continue to be amazed once you’ve set eyes on the expansive and luxurious living areas of the apartments. With fully-integrated Gaggenau appliances, the kitchen reflects a meticulous attention to detail. The bathroom offers a haven to relax and unwind, with its fully-tiled marble flooring, adjustable lighting, and ultra high-quality fittings and fixtures.

The bedrooms do not compromise on size and style. Including two and three-bedroom apartments and two penthouses, The Springfield’s interiors never sway from the natural beauty of the exterior. Floor-to-ceiling windows looking onto private terraces, natural fibre carpets, and built-in wardrobes are just a few highlights of these luxurious bedrooms.

The Springfield - 30 Springfield Avenue, Toorak

Some of Melbourne’s most respected names in property are coming together to deliver something truly special—right in the heart of the city’s coolest suburb, and on arguably its coolest street.

Joint venture partners Chapter Group and Crema Group are behind <a href="/new-apartments/fitzroy-fitzroy-411-421-smith-street-fitzroy-vic-3065">Fitzroy Fitzroy</a>, a striking new apartment development on Smith Street. The project blends heritage charm with bold contemporary design by DKO, incorporating the restored façade of the former McRoberts garage and workshop.

Renowned construction firm Cobild is well underway with the build of the nine-level building that will house 63 apartments.

We recently toured the display suite with Taylor Dow of DOW Real Estate to get an inside look at what Fitzroy Fitzroy has to offer.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/PM-5GjXluMU?si=vb0boddAye2EywlM" title="YouTube video player" width="560"></iframe>

“<a href="/new-apartments/fitzroy-fitzroy-411-421-smith-street-fitzroy-vic-3065">Fitzroy Fitzroy</a> will be a new architectural landmark when it’s completed in early 2026,” Dow says.

“It’s a sculptural response to its surroundings,” Dow adds, noting how the form has been deliberately crafted to capture natural light and maximise views across Melbourne.

The project blends contemporary design with deep respect for Fitzroy’s storied past, with angular rooftops and sharply defined edges.&nbsp;

[smartcode_project:default project_id=14394 project_image_fid=183063]

Buyers can choose from a mix of one-, two-, and three-bedroom apartments, along with a collection of townhomes.&nbsp;

Each residence is available in a range of colour schemes, all drawing inspiration from Fitzroy’s rich cultural palette, inspired by the culture and character of Fitzroy.

&nbsp;

[smartcode_project:default project_id=14394 project_image_fid=1011]

Location is everything, and Fitzroy Fitzroy is enviably positioned. With a walk score of 96, it’s the second most walkable neighbourhood in Melbourne.&nbsp;

“It’s at the heart of what makes the suburb one of the city’s most popular,” Dow says.&nbsp;

The Smith and Johnston Street interchange is steps away, along with a vibrant mix of cafes, wine bars, restaurants, and direct transport links to the CBD and Fitzroy Gardens.

&nbsp;

The development also integrates seamlessly at street level, with the ground floor of the heritage façade set to host a selection of hospitality and retail brands, reinforcing its role as a new local hub.

[smartcode_project:default project_id=14394 project_image_fid=183064]

Fitzroy Fitzroy has been one of the most successful selling projects in the area, with over 70 per cent of apartments spoken for, including the sprawling penthouse that was snapped up for a suburb record $10 million. A further $3.5 million is being spent on its custom fit-out.

Cobild is expecting to complete construction in Q4 2025, with residents moving in shortly after

[smartcode_project_cta:default project_id=14394]

We recently toured the display suite with Taylor Dow of DOW Real Estate to get an inside look at what Fitzroy Fitzroy has to offer

Joel Robinson

Fitzroy Fitzroy: A heritage-inspired new landmark in Melbourne’s coolest suburb

Maleela Rise, a Bawlyn apartment development that counts billionaire James Packer as one of its interested parties, has been approved.

Packer's name features in a long list of company directorships that tie him to a <a href="/new-apartments/maleela-rise-balwyn-23-maleela-street-balwyn">new $32 million apartment development</a> in one of Melbourne's leafiest suburbs, a suburb where new apartment developments are a dime a dozen.

A tangled web of investors shows Packer's Consolidated Press International Holdings Limited investment vehicle as the ultimate holding company for Sharland Holdings, which shows an interest in the entity NPG MALEELA PTY LTD, the name on the development application.

The project will be developed by Chapter Group, with the Lefkos family name in the directorships of the main company, in a joint venture with&nbsp;Gersh Investment Partners.

The VCAT approval, secured in 10 days, paves the way for a three-level, Cera Stribley-designed building on a prime&nbsp;3,862 sqm site at 23 Maleela Avenue, just set back from Whitehorse Road between Balwyn and Deepdene.

The design, submitted to the Boroondara Council, aims to reflect the character of Balwyn, a suburb known for its architectural diversity.&nbsp;

The building will include two and three-bedroom apartments, with 18 different floorplans across the 31 residences.&nbsp;

The two-bedroom apartments will range in size from 114 sqm to 140 sqm, while the three-bedroom apartments start at 150 sqm.&nbsp;

At the top end, three penthouses will span between 310 sqm and 361 sqm, each featuring three master suite bedrooms and two living rooms.

Cera Stribley Architects stated that the design takes inspiration from the surrounding area, referencing Balwyn's eclectic mix of architectural styles, including Georgian Revival, Moderne, and Tudor Revival homes.&nbsp;

The articulation of the building will respond directly to the adjacent residential architecture, with the southern portion of the building grounded on the highest point of the site and horizontal planes flowing northward.&nbsp;

Landscaping by Jack Merlo will further integrate the development with its surroundings.

The development reflects the growing demand for diverse housing in established premium suburbs like Balwyn, which has seen an influx of new and emerging apartment projects.&nbsp;

The development aims to offer a range of housing options, particularly for families seeking access to this coveted area.&nbsp;

The project continues Chapter Group’s recent successes, including their <a href="/news/vic/confidence-in-melbournes-off-the-plan-apartment-market-soars-with-record-10-million-fitzroy-sale">record-setting sale of a penthouse</a> in Fitzroy for over $10 million.

First look: Balwyn apartment development with links to billionaire James Packer approved

Melbourne developer&nbsp;<a href="/developers/chapter-group">Chapter Group</a> has appointed <a href="/builders/cobild">Cobild</a> as the builder for their latest development, Fitzroy Fitzroy.

<a href="/new-apartments/fitzroy-fitzroy-411-421-smith-street-fitzroy">Fitzroy Fitzroy</a>, a striking mixed-use project in the heart of <a href="/developments/fitzroy-vic-3065">Fitzroy</a>, is a joint venture between Chapter Group, run by Dean Lefkos,&nbsp;<a href="/developers/cdl-australia">CDL Australia</a>, and <a href="/developers/crema-group">Crema</a>.

The Smith Street development has seen a wave of buyer demand since its launch, recently hitting a new high following the sale of three amalgamated apartments that sold for around $10 million, the priciest sale in Fitzroy

Read more:&nbsp;<a href="/news/vic/confidence-in-melbournes-off-the-plan-apartment-market-soars-with-record-10-million-fitzroy-sale">Confidence in Melbourne's off the plan apartment market soars with record $10 million Fitzroy sale</a>

[smartcode_project:default project_id=14394 project_image_fid=183067]

“Fitzroy Fitzroy initially launched with 56 apartments and six townhomes but following a number of amalgamations, the project make-up has shrunk to 52 apartments and five townhomes,” says Dean Lefkos.

Buyer interest has been predominantly from local owner-occupiers, including downsizers, empty nesters, and young professionals. &nbsp;

[smartcode_project:default project_id=14394 project_image_fid=183063]

Designed by <a href="/architects/dko-architecture">DKO Architecture</a>, Fitzroy Fitzroy sits behind a grand heritage brick facade, once home to MacRobertson’s Garage and Workshop, and reaches nine storeys high, complete with angular rooftops and a chamfered western side to create sunlit internal spaces and generous viewlines.&nbsp;

At ground level, an internal laneway connects Smith Street to the residents’ lobby, inspired by the local arcades in Melbourne’s CBD, complete with ground-floor residential amenities and two retail tenancies.&nbsp;

Fitzroy Fitzroy is 70 per cent sold and is currently under construction. Custom floorplans are still available, with completion scheduled for Q4 2025.&nbsp;

[smartcode_project_cta:default project_id=14394]

Buyer interest has been predominantly from local owner-occupiers, including downsizers, empty nesters, and young professionals

Urban Editorial

Chapter Group appoint Cobild as builder for Fitzroy Fitzroy

James Packer is one of Australia's most well-known billionaires.

The former Crown Resorts chair spends most of his time nowadays overseas sailing around the world on his $200 million super yacht IJE. When in Australia he calls home his $72 million, two-level spread toward the top of Crown's Barangaroo tower.

Packer's interests however seem to have broadened recently and into more modest property development compared to those vested interests in the $2.2 billion Barangaroo tower.

Packer's name has popped up on company directorships that tie him to a new $32 million apartment development in Melbourne's leafy suburb of Balwyn, a suburb where new apartment developments are a dime a dozen.

A tangled web of investors shows Packer's Consolidated Press International Holdings Limited investment vehicle as the ultimate holding company for Sharland Holdings, which shows an interest in the entity NPG MALEELA PTY LTD, the name on the development application.

The project, <a href="/new-apartments/maleela-rise-balwyn-23-maleela-street-balwyn">Maleela Rise</a>, is expected to be developed by Chapter Group, with the Lefkos family name in the directorships of the main company.

Parts of the web involve businessman Joe Gersh AM, Executive Chairman of Gersh Investment Partners, and his Director and Chief Operations Officer Theo Axarlis. Crown's former executive vice-president for strategy and development, Todd Nisbet, also appears on the paper trail.

NPG MALEELA PTY LTD company filed the plans for&nbsp;31 apartments on the 3,862 sqm site at 23 Maleela Avenue, just set back from Whitehorse Road between Balwyn and Deepdene.

Cera Stribley has put together plans, recently submitted to the Boroondara Council, for the low-rise, three-level building which will have a near 60-metre frontage to Maleela Avenue.

<img alt="Cera Stribley" data-entity-type="file" data-entity-uuid="c89ef964-fe12-42b2-ba57-464660bba9ee" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202024-03-19%20at%2012.14.41%20pm.png?VersionId=S.T.24jJzFl0xENA1PlKNd1P4d_NFqkE" /> 
The plans for 23 Maleela Avenue. Image credit Cera Stribley

There will be 31 apartments across the four levels, 10 two-beds and 21 three-beds, of which 18 have completely different floorplans.

The two-bed apartments start from 114 sqm and range in size up to 140 sqm, while the smallest three-bedroom apartments have 150 sqm of internal space. They step up toward the three penthouses which have been 310 sqm and 361 sqm of space, each with three master suite bedrooms and two living rooms.

The documents submitted by Cera Stribley stated they wanted to capture elements of Balwyn and distil them into the project to create a unique yet familiar design starting point.

<img alt="Balwyn" data-entity-type="file" data-entity-uuid="de400ed2-beee-4faf-a446-4b43931901d1" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202024-03-19%20at%2012.39.34%20pm.png?VersionId=fhJCP6B7QEp34s5ZcdZCXY5vpPFG2Bls" /> 
The current site in Balwyn

"There is high demand from home buyers for a diverse range of housing in the established premium suburbs such as Balwyn," Cera Stribley said.

"In order to satisfy this need for housing diversity and allow for more families to have access to such a coveted location, there are numerous developments built and emerging in the wider context of Balwyn.

They said a study of the housing character within Maleela Avenue showcased an eclectic catalogue of Australian homes in styles not limited to Georgian Revival, Moderne and Tudor Revival.

"The proposed articulation of the building form is in response to the surrounding architectural heritage homes found in the Street and wider suburb. The north and south of the building along Maleela respond directly to the adjacent residential architecture. At the south, the building sits atop the highest point and grounds the proposal into the site. A break is introduced into the facade at the main pedestrian entry and the building form then changes to introduce long horizontal planes which flow down towards the northern end of the site."

The building will sit in landscaping by Jack Merlo.

Chapter Group were in the headlines recently for setting the Fitzroy apartment record with the sale of an amalgamated penthouse at their Fitzroy Fitzroy development for over $10 million.

Read more:&nbsp;<a href="/news/vic/confidence-in-melbournes-off-the-plan-apartment-market-soars-with-record-10-million-fitzroy-sale">Confidence in Melbourne's off the plan apartment market soars with record $10 million Fitzroy sale</a>

[smartcode_project_cta:default project_id=144443]

First look exclusive: Billionaire James Packer's Melbourne apartment play, Maleela Rise, revealed

The record for an apartment in&nbsp;<a href="/developments/fitzroy-vic-3065">Fitzroy</a>, one of Melbourne’s oldest suburbs, has hit a new high following the sale of three amalgamated apartments in Chapter Group's Fitzroy Fitzroy project on Smith Street.

The three combined apartments, which will made a 400 sqm home with 120 sqm of outdoor entertaining space, sold for around $10 million.

The buyer was an Australian expat who will call&nbsp;<a href="/new-apartments/fitzroy-fitzroy-411-421-smith-street-fitzroy">Fitzroy Fitzroy</a>&nbsp;home when the project is completed later this year.

The buyer, in their 30s,&nbsp;was attracted to the project’s central location on Smith Street and the ability to create their dream home in the sky.&nbsp;

The penthouse buyer went through a customisation process for the floorplan and interior finishes with DKO and <a href="/developers/chapter-group">Chapter Group</a>. The result is a whole-floor four-bedroom apartment with five bathrooms, a library room, a games room, a formal lounge, a living room, a dining room, a mud room, laundry and butler’s kitchen, as well as 360-degree views and parking for six cars.&nbsp;

The buyer will also have access to the project’s residential amenities including a residents-only ‘Smith Club’ with communal bar and dining, private meeting and work-from-home spaces and an expansive tranquil rooftop garden on level nine designed by <a href="/landscape-architect/tcl">TCL</a>.&nbsp;

Designed by <a href="/architects/dko-architecture">DKO Architecture</a>, Fitzroy Fitzroy sits behind a grand heritage brick facade, once home to MacRobertson’s Garage and Workshop, and reaches nine storeys high, complete with angular rooftops and a chamfered western side to create sunlit internal spaces and generous viewlines.&nbsp;

[smartcode_project:default project_id=14394 project_image_fid=183065]

Internally, two colour schemes are on offer, both inspired by the culture and character of Fitzroy – the Avant Scheme is marked by fresh, natural finishes and a muted colour palette, while the Gastronome Scheme is bold, unrestrained and modern.&nbsp;

“Fitzroy Fitzroy initially launched with 56 apartments and six townhomes but following a number of amalgamations, the project make-up has shrunk to 52 apartments and five townhomes,” says Dean Lefkos, Chapter Group Founder &amp; Director.

“All buyers to date have been owner-occupiers, very much from within the local area ranging from 20s to 60s, comprising downsizers, empty nesters and young professionals.&nbsp;

“Buyers have largely been attracted to the heritage facade and unique design of Fitzroy Fitzroy, particularly the way it fuses old with new. Apartments and terrace homes boast industrial features the suburb is known and loved for - angular rooftops, concrete, steel and brick, yet a modern edge is evident via fluted glass, brass accents and natural stone."

[smartcode_project:default project_id=14394 project_image_fid=183072]

At ground level, an internal laneway connects Smith Street to the residents’ lobby, inspired by the local arcades in Melbourne’s CBD, complete with ground-floor residential amenities and two retail tenancies.&nbsp;

Fitzroy Fitzroy is 70 per cent sold and is currently under construction. Custom floorplans are still available, with completion scheduled for Q4 2025. There is a further opportunity for a full-floor exclusive residence, up to 650sqm to be fully customised.&nbsp;

Remaining apartments are priced from $650,000.

Fitzroy Fitzroy is a joint venture between <a href="/developers/chapter-group">Chapter Group</a>, <a href="/developers/crema-group">Projects by Crema</a> and <a href="/developers/cdl-australia">CDL Australia</a>.

[smartcode_project_cta:default project_id=14394]

The buyer was an Australian expat who will call Fitzroy Fitzroy home when the project is completed later this year

Confidence in Melbourne's off the plan apartment market soars with record $10 million Fitzroy sale

The Melbourne property developer, Chapter Group, has carved out a reputation for producing high quality multi-residential and mixed-use buildings across Melbourne&#39;s inner ring for over a decade.

Speaking to Urban, Chapter Group director and founder Dean Lefkos&nbsp;said that the&nbsp;location&nbsp;is one of the&nbsp;top priorities when it comes to planning their next development.

&quot;If you&rsquo;ve bought well, in a good location which is going to be in demand through cycles, in some way shape or form, you can mitigate the risk that that development inherently has,&quot; Lefkos says.

&quot;Capital growth in the more blue-chip inner ring suburbs is also more predictable,&quot; Lefkos suggests, adding that, depending on the real estate cycle, the site which was intended for office could become residential, or vice-versa.

Chapter Group rarely secure sites which are listed for sale on the open market, which is another key part of their philosophy. They prefer to keep their ear to the ground and use their&nbsp;contacts within the industry to quietly buy sites off ma​rket, which Lefkos says unlocks more value.

&quot;If you get a track record in the industry, then they&#39;ll come to us.&nbsp;We receive strong inbound interest due to our track record in the industry&rdquo; Lefkos says.

&quot;Buying off m​a​​rket allows us to be more selective in the site and its location, as well as handle all of the due diligence in a more timely fashion that a listed site.

&quot;We can bring in the architects at the earliest possible stage to talk design, before committing to the site purchase.&quot;

Chapter Group&#39;s&nbsp;most recent strategic acquisition and launch is Fitzroy Fitzroy, a striking mixed-use project&nbsp;in the heart of Fitzroy which is a joint venture with CDL Australia and Crema.

[smartcode_project:default project_id=14394 project_image_fid=183064]

The DKO Architecture-designed building of 63 residences has seen a wave of buyer demand, ranging from a Sydneysider intending to relocate,&nbsp;to a buyer based up in Swanhill, who&nbsp;purchased over a Zoom call.

The majority of enquiry has been from those who know the inner north area and Fitzroy and have been keen on the location and unique design.

Chapter will build above the existing herita​ge facade on the site, incorporating the current structure within the design of the ground level retail, level one commercial&nbsp;space, and the multi-level townhouses on Leicester Street.

[smartcode_project:default project_id=14394 project_image_fid=183069]

Chapter Group&#39;s Senior Development Manager, Oliver Carroll, said keeping the existing building makes for an interesting built form.

&quot;Fitzroy Fitzroy is a really striking design that&nbsp;reflects where the markets heading - and responds closely to the local culture within Fitzroy,&quot; Carroll says.

&quot;It&#39;s in the heartland of old Melbourne - one of Melbourne&#39;s oldest suburbs.

While COVID affected a number of developers, who had to pivot away from the high density stock to a more owner-occupier friendly mix of apartments, Chapter Group didn&#39;t have to do too much to facilitate a point of difference.

&quot;It wasn&#39;t necessarily a case of making the apartments bigger, given we&#39;ve always consciously built apartments for owner-occupiers, but we wanted to be more clever with our designs&quot;, Carroll added.

&quot;One of the biggest changes was to create that working from home space, without changing&nbsp;the configuration of the apartments by losing a bedroom to a home office. It was important to build in a way where residents can step away from the TV space to work.&quot;

Chapter Group recently&nbsp;topped out another one of its developments, Ukiyo, a strikingly modern development of just 10 half and full-floor&nbsp;apartments&nbsp;in Prahran.

[smartcode_project:default project_id=4821 project_image_fid=30081]

Ukiyo&nbsp;was designed by K2LD Architects, merging together the term Ukiyo, which translates to &#39;floating world&#39; in Japanese, with the origins of Prahran, which was named as a compound of two Aboriginal words, &#39;land surrounded by water&#39;.

The design was drawn from the Japanese Ukiyo-e art movement Ukiyo, which creates&nbsp;floating worlds deeply connected to the rhythms and lifestyles of the neighbourhood.

Completion of the 10-apartment development&nbsp;is slated for mid-2022.

[smartcode_project:default project_id=4821 project_image_fid=30082]

Chapter Group&#39;s other project, the luxury Armadale development Monument, has sold steadily throughout COVID, despite the average sold price currently tracking at around $3 million.

&quot;It&#39;s a testament to the product, location, and design&quot;, Lefkos says.

As expected, the interest has been 80 to 90 per cent locals, predominantly downsizers who have walked around the area and know the location, and are wanting to stay within the area they&#39;ve known for years.

[smartcode_project:default project_id=93828 project_image_fid=153800]

Lefkos says the buyers that they often cater for are people who have gone through a number of properties over their lifetime, or may have even built their homes.

&quot;These purchasers won&#39;t always just accept what&#39;s given to them. They want that level of customisation, maybe combine two two-bedroom apartments, or add a den, home office, media room, or even a spa on the balcony.&quot;

One Monument buyer had Chapter Group&nbsp;put a roof terrace on their apartment.

&quot;There&#39;s no cookie-cutter approval to development.&quot; Lefkos says.

Chapter Group's most recent strategic acquisition and launch is Fitzroy Fitzroy, a striking mixed-use project in the heart of Fitzroy, a joint venture with CDL Australia and Crema

Why location is a key factor for Chapter Group's apartment developments, as Fitzroy Fitzroy launches

A $95 million apartment building, dubbed &ldquo;Fitzroy Fitzroy&rdquo;, has been proposed by Melbourne developer Chapter Group.

The nine storey Smith Street project is set to have 63 apartments, ranging in price from $570,000 to $3.7 million, plus six townhouses.

It will have 575 square metres of ground floor retail space across three tenancies fronting Smith and Leicester streets, replacing the flagship Kathmandu store in Melbourne.

The mixed-use project at 411-421 Smith Street has been designed by architect, DKO with trapezoid shaped upper levels to accommodate setbacks.

There will also be 679 sqm&nbsp;of office space in the joint venture between Chapter, CDL Australia and Crema Group.

<img alt="" height="768" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/chapter_group_fitzroy_smith_st_2.jpg" width="1200" /> 
The mixed-use project&nbsp;with trapezoid shaped upper levels to accommodate setbacks. Image credit: DKO 
&nbsp; 
CDL is a subsidiary of Singapore-listed City Developments, which has a pipeline of 800 units in Brisbane and Melbourne.

Chapter paid around $20 million for the 1820 sqm site in 2019 which contains a single and double-storey red brick interwar complex originally comprising a workshop and garage.

Its sale marketing advised the two tenants, Kathmandu &amp; Bellboy were on leases expiring March 2022 paying $580,000pa.

Haus Apartments, at 416 Smith Street, directly opposite the site, has been redeveloped with an eight-storey residential tower with set back above a two-storey podium on the street.

Its recent projects have included Ukiyo at 2 Porter St, Prahran and Monument at 608 Orrong Rd, Armadale.

Chapter Group proposes a nine level building at 411-421 Smith Street 

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Fitzroy Fitzroy - 63 apartments proposed for Chapter Group's Fitzroy development

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Melbourne's Armadale is set to welcome a brand new development that boasts architectural prowess – it's crisp, it's opulent, and it exudes sophistication.

<a href="/buildings/monument-608-orrong-road-armadale">Monument</a> has been crafted by the design team at K2LD in collaboration with landscape architecture studio TCL. The respective design practices were employed by JV developers Chapter Group and SHC Group for their innate ability to create something "unique and identifiable".

We caught up with Luke Claringbold, Associate &amp; Interior Designer at K2LD to learn more about the journey the team took to reach the striking design that is set to take shape in Armadale in the near future. 

[smartcode_project:default project_id=93828]

Urban.com.au: What inspired the overall concept of your latest design project, Monument in Armadale?

Luke Claringbold: The design of the interiors is based around the concept of creating monumental moments throughout the building. From public spaces to individual residences. It was a process of creating a true collaboration between architecture and interiors and working together to inform one another to create a harmonious design outcome.

There are details referenced throughout the interiors that bring the larger concepts and notions of the architecture to a more human and tangible scale within the interiors giving residents a closer connection and understanding of the wider building narrative of carved and sculptural moments.

<a href="/buildings/monument-608-orrong-road-armadale"><img alt="" height="1390" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/monument.jpeg" width="2090"></a>

U: Which luxury details have you carried throughout the design of all residences – from the 2-bed homes to the penthouses?

LC: We have aimed to give residents the same experience within the building no matter which residence they choose – from the 2 bedroom residences to the double-storey penthouse.

A consistent material palette is used with the same level of detail being carried through – from the curved marble shower in the main bathroom to the sculptural, carved island bench. All apartments feature Gaggenau and Liebherr appliances, Hansgrohe fittings and fixtures as well as kitchens by DADA and wardrobes by Molteni&amp;C. In terms of apartment amenity, it was important for us to create dedicated working spaces and ample storage to all apartments as well as highly useable outdoor spaces which are evident in the large terraces and gardens across all floors. Residences are really only defined by their elevation and orientation rather than their level of detail and inclusions.

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U: How did you go about collaborating with landscape architecture practice TCL to maximise the consonance between the built form and nature?

LC: TCL’s landscape really complemented our initial design concepts – especially the interiors. The free-flowing and organic nature of the landscape really resonated with our interior design as a way to soften the strong, bold façade of the building. The use of varying textures to create warmth and softness is something that we have focused on with the interiors and this is also evident in the selection of planting and materiality used in the landscaping, creating that extra layer of cohesion between the disciplines.

There are a vast amount of opportunities within Monument for connection and interaction between the interiors, architecture and landscape from the ground floor terraces, to the native green roof on Level 4 and we have tried to enhance these connections to nature wherever possible.

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U: What was the design brief from JV partners Chapter Group and SHC Group, and how has the initial vision progressed since the first design iteration? 

LC: Working with Chapter Group and SHC is always a very collaborative process – right from defining the brief until the final handover of the project. They aren’t afraid to try something different, and Monument is definitely different to other projects that we have delivered together. We set out to create something unique and identifiable.

The vision was to create a project that wasn’t afraid to stand out in its location on Orrong Rd amongst a number of other multi-residential buildings. I wouldn’t say the concepts have changed much from their first iterations but we have worked really hard to refine and perfect them for the project's launch.

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U: There are some lovely textures used throughout the development – pale oak floorboards, natural stone, custom joinery – in your opinion, which materials aesthetically elevate a home? 

LC: I think its important to have layering throughout the material palette. Texture is vital to add detail to the interior and really elevates the feeling of the space. It's not necessarily about having the most expensive materials like stone, but how you can add different layers and textures to a space to create interest. Tactility is key in the way a space is experienced and including elements like a plush carpet or a textural timber floor, where people are actually going to interact with a material, can be a great way to elevate a home. Being able to touch and interact with a material is going to give a greater connection to a space and impact the way in which it is experienced.

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U: The sculptural staircase is a really unique element of the design – where did you draw inspiration from for this feature?

LC: This was a space where we really saw an opportunity to create one of those “monumental moments” mentioned earlier. The staircase is one of the first things you see when entering the penthouse so we wanted to celebrate it as its own sculptural element rather than hide it away as a purely functional and transitional part of the interior. It's not often that you get the chance to put a staircase of this size into an apartment, so why not take the opportunity to make it a real feature of such a unique residence. Again, it references the softness and the curves used throughout the interiors and applies them to amplify the expansive double height of the entry. We wanted to celebrate the ascent from the every day living areas to the top floor recreation spaces.

The circular skylight above is another layer to the design that helps to enhance the sculptural quality of the space and extend the interior.

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U: What's the one thing you're most proud of about Monument?

LC: I am really proud of the consideration and the thought that has gone into developing each individual residence at Monument. The user's experience is always at the forefront of our decision making and being able to map this out and consider every detail has led to a really beautiful and highly liveable outcome. From the planning right through to the detailing, we have aimed to give each residence its own identity within the overall development.

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