Lune offers a collection of six, half-floor residences spanning 296m² - 340m², surpassing the dimensions of many. These spaces are crafted for supreme comfort and grand scale entertaining, set against a backdrop of the Gold Coast’s vibrant culture.

<ul>
	<li>
	6 private pools
	</li>
	<li>
	Extensive outdoor living
	</li>
	<li>
	Walking distance to restaurants, café and boutique shopping
	</li>
	<li>
	50m to the sandy shores of the Broadwater
	</li>
</ul>

Lune offers a collection of six, half-floor residences spanning 296m² - 340m², surpassing the dimensions of many. These spaces are crafted for supreme comfort and grand scale entertaining, set against a backdrop of the Gold Coast’s vibrant culture.

<ul><li>
	6 private pools
	</li>
	<li>
	Extensive outdoor living
	</li>
	<li>
	Walking distance to restaurants, café and boutique shopping
	</li>
	<li>
	50m to the sandy shores of the Broadwater
	</li>
</ul>

Lune, Main Beach - 19-21 Rankin Parade, Main Beach QLD 4217

In the heart of Main Beach, lies Verve - the hallmark of elite and luxurious living. 
 
This boutique ensemble of three full-floor residences is a rare gem nestled on the iconic Tedder Avenue, offering an intimate community atmosphere amidst the vibrancy of Queensland's most fashionable coastal strip.

In the heart of Main Beach, lies Verve - the hallmark of elite and luxurious living. 
This boutique ensemble of three full-floor residences is a rare gem nestled on the iconic Tedder Avenue, offering an intimate community atmosphere amidst the vibrancy of Queensland's most fashionable coastal strip.

Verve Main Beach - 34 Tedder Avenue, Main Beach QLD 4217

The Finn - 120-122 Albatross Avenue, Mermaid Beach

Gold Coast developer <a href="https://www.urban.com.au/developers/alroe-constructions">Alroe</a> is approaching a full sellout at The Finn, its premium boutique development in Mermaid Beach.

Six of the eight apartments in the Albatross Avenue development have sold, predominantly to local downsizers. The final two villas are now for sale.

The remaining villas – priced from $3 million – include a ground-floor residence, Villa 1, which will be marketed through a standard expressions of interest campaign, and an upper-level residence, Villa 6, which will be open for inspection from April 19 ahead of a scheduled auction event on May 8.

[smartcode_project:default project_id=113112 project_image_fid=347272]

There have been more than $23.5 million worth of sales in The Finn, something&nbsp;Tye Alroe, CEO of Alroe, says reflects a broader market shift as long-time homeowners in central Gold Coast suburbs look to capitalise on capital growth and secure luxury homes with less maintenance, without compromising on lifestyle.

“We’re seeing a continued push from established locals who are selling large family homes and opting for a premium residence in familiar, well-connected locations,” Alroe said.

“The Finn meets that need – it’s low-density, design-led, and offers the level of sophistication buyers expect when downsizing from multimillion-dollar homes.”

Sales have averaged close to $4 million, underlining sustained demand in the top end of the market.

“This is a segment that’s growing rapidly – equity-rich locals, including downsizers and professionals, want space, style and proximity to lifestyle amenities without moving into high-rise buildings," Alroe added.

“Our strategy has always been to deliver premium boutique residences in blue-chip locations that offer lasting value, and The Finn is a direct result of that focus.”

[smartcode_project:default project_id=113112 project_image_fid=347271]

Positioned just metres from Hedges Avenue and within walking distance of the beach, The Finn features eight architecturally designed villas ranging in size from 214 sqm to 390 sqm.

Each residence includes expansive three-bedroom layouts, private pools or rooftop terraces, and curated landscaping to enhance privacy and liveability. The design draws on coastal-inspired materials and finishes, including Venetian render, 
travertine stone, large-format floor plans, and three-metre ceilings.

Each residence also includes dedicated home offices, private garages, and multiple living zones tailored for owner-occupiers.

With new luxury townhouse supply in central locations remaining limited, The Finn has resonated with a niche yet deep buyer pool – primarily local, equity-rich, and intent on staying close to family and familiar lifestyle precincts.

The project follows the success of <a href="https://www.urban.com.au/new-apartments/lune-main-beach-19-21-rankin-parade-main-beach-qld-4217">Alroe’s Lune at Main Beach</a> and continues the developer’s strategy of delivering boutique residential offerings in high-demand coastal suburbs.

Joel Robinson

Alroe completes The Finn at Mermaid Beach with just two apartments remaining

In the 21st century, there are several key priorities on the wishlist of a luxury off the plan apartment buyer.

The three most important factors tend to be apartment size, viewlines, and amenity. For those willing to spend over $5 million, price becomes less of a concern, with these three elements taking precedence.

Local builder-developer <a href="https://www.urban.com.au/developers/alroe-constructions">Alroe</a> has prioritized all three at its latest Gold Coast apartment development, <a href="https://www.urban.com.au/new-apartments/lune-main-beach-19-21-rankin-parade-main-beach-qld-4217">Lune Main Beach</a>.

Currently under construction and set for occupancy in mid-2025, Lune will feature just six half-floor apartments, making it the most boutique development to come to <a href="https://www.urban.com.au/developments/main-beach-qld-4217">Main Beach</a> in years.

Alroe's efforts in creating something unparalleled in the local market has resonated with buyers, with three of the six apartments already snapped up

<h2>Apartment Size</h2>

Pitched as more like villas due to their expansive size, the apartments at Lune start from just shy of 320 sqm, setting a new benchmark for the Main Beach market at just over $15,000 per sqm. For comparison, Bondi Beach regularly sees price-per-square-metre rates comfortably above $60,000, with some properties recently fetching over $100,000 per sqm.

[smartcode_project:default project_id=146373 project_image_fid=297485]

The largest apartments available at Lune offer a generous 340 sqm of living space, designed for those who seek luxury, comfort, and privacy.

Each apartment includes three bedrooms, each with private dressing zones and accompanying en suites. There was a conscious effort to maximise outdoor space at Lune. Two of the ground floor apartments each have expansive landscaped courtyards, offering the largest footprints within the building, while the other four apartments have a Broadwater-facing balcony off the living area and a rooftop terrace accessible by a lift.

<h2>Amenity</h2>

While amenity spaces are often overlooked in smaller boutique developments given there are fewer apartments to service, Alroe has found a unique way to integrate them without following the traditional model.

Instead of a shared communal space, each apartment features its own private swimming pool, ensuring exclusivity and convenience.

[smartcode_project:default project_id=146373 project_image_fid=297492]

Each apartment also boasts its own outdoor kitchen, complete with a barbecue, and an adjoining alfresco area—perfect for entertaining or simply enjoying the view in privacy.

<h2>Views</h2>

In the high-end market, viewlines are incredibly important. For many buyers, the risk of a view being blocked by future development can be a significant deterrent. Alroe took great care in selecting the perfect location for Lune.

Main Beach’s development is primarily oriented toward the east, near the beach and Main Beach Parade.

However, Alroe strategically selected a site on the corner of Rankin Parade and Peak Avenue, positioned toward the quieter, western side of Main Beach. The corner site has no neighboring buildings to the west, providing residents with never-to-be-built-out views toward Broadwater and Pelican Beach, both just a few minutes walk away.

[smartcode_project:default project_id=146373 project_image_fid=297482]

In addition to the uninterrupted views, Lune offers a wealth of other benefits, including a short walk to Tedder Avenue, the beating heart of Main Beach with a variety cafes, restaurants, and shops.

Prices at Lune start from just under $5 million, and the apartments have already proven popular with both downsizing locals and buyers from Sydney.

[smartcode_project_cta:default project_id=146373]

How Alroe has ticked off three must-haves for luxury apartment buyers at Lune Main Beach

Boutique apartment developer&nbsp;Alroe&nbsp;is currently delivering the most luxurious apartment project in <a href="https://www.urban.com.au/developments/main-beach-qld-4217">Main Beach</a> right now.

Different to what would be classed as a typical apartment development, the residences at Lune have been designed to be more like exclusive villas, with just six apartments in the building, located on the fringe of Broadwater and only a short walk from Tedder Avenue.

[smartcode_project:default project_id=146373 project_image_fid=297482]

<a href="https://www.urban.com.au/new-apartments/lune-main-beach-19-21-rankin-parade-main-beach-qld-4217">Lune</a> marks the latest milestone in Alroe’s reputation as a leader in low-density developments. With over 13 years of experience across South East Queensland, <a href="https://www.urban.com.au/developers/alroe-constructions">Alroe</a> has delivered exceptional homes under its own brand, as well as for other developers, through its in-house construction arm, Alroe Constructions.

We recently visited the Lune site and spoke with Tye Alroe about the project, alongside <a href="https://www.urban.com.au/project-marketer/new-property-agent-qld-npa">NPA Projects</a> Director Andrew Erwin, who is overseeing the sales and marketing of the apartments.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/pUFkz6F0q4I?si=Do1_3Ayooj6MfxMT" title="YouTube video player" width="560"></iframe>

“We designed this architectural building to truly bring the outside in,” Alroe said, adding that the structure's half-moon design was inspired by the ebb and flow of the tides in Main Beach.

The apartments at Lune start from nearly 300 sqm and each have three bedrooms, three and a half bathrooms, and three parking spaces.

Both of the ground-level apartments, and the two two-level penthouses, each have their own private swimming pools.

[smartcode_project:default project_id=146373 project_image_fid=297498]

Andrew Erwin says&nbsp;Lune delivers exactly what the Main Beach market has been seeking.

“Main Beach is evolving into a luxury destination with a growing demand for boutique, high-quality residences like these,” Erwin explained.&nbsp;

&nbsp;

[smartcode_project:default project_id=146373 project_image_fid=297485]

Construction is well underway, with the building set to top out by Christmas 2024 and handovers expected by mid-2025.&nbsp;

Not since The Monaco, which all-but sold out several years ago, has there been an opportunity to buy something of this luxury and scale in Main Beach.

[smartcode_project_cta:default project_id=146373]

Andrew Erwin says Lune delivers exactly what the Main Beach market has been seeking.

"Exactly what the market has been seeking": Inside Lune Main Beach, the epitome of luxury living in Main Beach

The <a href="https://www.urban.com.au/developments/gold-coast-qld">Gold Coast</a> is set to see an exciting wave of new apartment developments completed in 2025, adding to the region's ever-growing skyline and reinforcing its reputation as one of Australia's most sought-after destinations for both investors and residents.

As demand for premium living spaces continues to rise, these seven new off the plan developments each offer a distinct style of living, ranging from island retreats and gated communities to absolute beachfront properties—and everything in between.

Several of these developments, marketed during and shortly after the pandemic, have attracted a significant portion of buyers from Sydney and Melbourne, many of whom plan to relocate to the Gold Coast upon completion or soon after.

In this article, we take a closer look at the what, the who, and the where of the best new developments completing on the Gold Coast in 2025.

<h2>What: Pipis</h2>

<h3>Who:&nbsp;SIERA</h3>

<h3>Where:&nbsp;303 Golden Four Drive, Bilinga QLD 4225</h3>

The best beachfront apartment development to complete next year is SIERA's <a href="https://www.urban.com.au/new-apartments/pipis-bilinga-303-golden-four-drive-bilinga-qld-4225">Pipis</a> in <a href="https://www.urban.com.au/developments/bilinga-qld-4225">Bilinga</a>.

Just two half-floor apartments remain, not including the two-level penthouses which will be released to the market early next year.

[smartcode_project:default project_id=138311 project_image_fid=264300]

Pipis comprises just 17 apartments on the dress circle Golden Four Drive and will also feature&nbsp;a heated lap pool, gym, and sun lounge deck.&nbsp;

Around 65 per cent of the buyers so far have been from the Gold Coast and Brisbane, a mix of owner-occupiers, downsizers and investors, while 35 per cent have come from interstate, outside of Sydney and&nbsp;<a href="https://www.urban.com.au/developments/melbourne-vic" target="">Melbourne</a>.

[smartcode_project:default project_id=138311 project_image_fid=264308]

<a href="https://www.urban.com.au/builders/lps-group">LPS Group</a> has officially topped out Pipis, with the internal fit out coming soon which will see residents move in in early 2025.

<h2>What: Tapestry</h2>

<h3>Who:&nbsp;SIERA</h3>

<h3>Where:&nbsp;39 Darrambal Street, Chevron Island QLD 4217</h3>

<a href="https://www.urban.com.au/developers/siera">SIERA</a> is also working on <a href="https://www.urban.com.au/new-apartments/tapestry-chevron-island-39-darrambal-street-chevron-island">Tapestry</a> on Chevron Island, its debut Gold Coast apartment development.

The 22-level, <a href="https://www.urban.com.au/architects/bda-architecture">BDA</a>-designed tower comprises 113 apartments that have proven popular with downsizers and those from regional NSW and VIC.

[smartcode_project:default project_id=108641 project_image_fid=192961]

The rooftop is one of the best on the Gold Coast, with home to a private dining space and kitchen, which can be closed off, lounge and fire pit, yoga lawn, pool, spa and sundeck, barbecue and alfresco area, gym, sauna, steam room, and lounge area separated by extensive landscaping.

Tapestry was the first development SIERA took on in the Gold Coast, having spent several years building boutique townhouse developments in Brisbane's inner-ring.

[smartcode_project:default project_id=108641 project_image_fid=192964]

SIERA Founder Brent Thompson had been&nbsp;scoping out the Gold Coast market for 18 months before purchasing a prime 1500 sqm site on Darrambal Street.

On submitting plans for Tapestry in 2021, Thompson said&nbsp;<a href="/developments/chevron-island-qld-4217">Chevron Island</a>&nbsp;has a "great local community".

"It's a tight-knit community, while being ideally located just a five-minute walk from the international tourist hub of Surfers Paradise."

SIERA's in-house construction team is delivering Tapestry, a 22-level tower with 113 apartments just off the Thomas Street retail strip.

"We have always built in-house, so it was really more about building a team of experienced high-rise staff to deliver Tapestry as we always have as builder/ developer," Thompson says.

<h2>What: Capri</h2>

<h3>Who:&nbsp;Monaco Property Group</h3>

<h3>Where:&nbsp;81 Salerno Street, Isle Of Capri QLD 4217</h3>

<a href="/new-townhouses/capri-villas-81-salerno-street-isle-of-capri">Capri</a> will be the only major townhouse development to be completed in the heart of the Gold Coast in 2025.

More like a luxury villa community rather than the traditional townhouse, Capri, named after its location on the Isle of Capri, is being built by Greyburn on behalf of developer <a href="https://www.urban.com.au/developers/monaco-property-group">Monaco Property Group</a>.

Construction is on track for completion in late 2025.&nbsp;

[smartcode_project:default project_id=139511 project_image_fid=298833]

The gated Capri comprises&nbsp;48 two and three-level villas designed by <a href="https://www.urban.com.au/architects/plus-architecture">Plus Architecture</a> and BDA Architecture.&nbsp;

The villas have been cleverly oriented around central resort-style amenities like a resort-style pool,&nbsp;barbecue area, and a lounge with a kitchen and fireplace.

[smartcode_project:default project_id=139511 project_image_fid=298822]

Capri is just a short walk from the cafes and shops of Capri on Via Roma.

So far the villas have been popular with empty nesters from nearby suburbs, as well as from interstate early retirees.

<h2>What: Lagoon</h2>

<h3>Who:&nbsp;Drew Group</h3>

<h3>Where:&nbsp;11 Cronin Avenue, Main Beach QLD 4217</h3>

Jon Drew's <a href="https://www.urban.com.au/developers/drew-group">Drew Group</a> is progressing well in its twin-tower Main Beach development, <a href="https://www.urban.com.au/new-apartments/lagoon-main-beach-11-23-cronin-avenue-main-beach">Lagoon Main Beach</a>.

The $390 million development is currently under construction by building giant <a href="https://www.urban.com.au/builders/hutchinson-builders">Hutchison's</a>, who are expecting a Q3 2025 completion.

[smartcode_project:default project_id=108747 project_image_fid=224106]

Lagoon is the largest development in the area in three decades with 259 apartments.&nbsp;

Designed by Plus Architecture, Lagoon boasts premium amenities, including a central pool oasis, fitness centre, yoga deck and a business hub.

[smartcode_project:default project_id=108747 project_image_fid=221589]

It's attracted a wide variety of buyers, given it has offered one, two, three and four-bedroom apartments since its launch.

Lagoon Main Beach is around 85 per cent sold.

<h2>What: Lune</h2>

<h3>Who:&nbsp;Alroe Constructions</h3>

<h3>Where:&nbsp;19-21 Rankin Parade, Main Beach QLD 4217</h3>

Another development that will also be completed in <a href="https://www.urban.com.au/developments/main-beach-qld-4217">Main Beach</a>, less than 600 metres from Lagoon, is&nbsp;<a href="https://www.urban.com.au/developers/alroe-constructions">Alroe</a>’s boutique development, Lune.

<a href="https://www.urban.com.au/new-apartments/lune-main-beach-19-21-rankin-parade-main-beach-qld-4217">Lune</a> is a low-rise project comprising six half-floor apartments, each with nearly 300 sqm of living space.&nbsp;

[smartcode_project:default project_id=146373 project_image_fid=297482]

Each villa-style apartment includes three ensuite bedrooms, expansive outdoor areas, and private pools for the ground-level apartments and penthouses.

Designed to provide a spacious, laid-back coastal lifestyle, Lune has already garnered strong local and interstate interest.

[smartcode_project:default project_id=146373 project_image_fid=297485]

Alroe's in-house construction company, <a href="https://www.urban.com.au/builders/alroe-constructions">Alroe Constructions</a>, is handling the build. Construction began in May 2024, with completion anticipated in mid-2025.&nbsp;

<h2>What: Yves</h2>

<h3>Who:&nbsp;Hirsch &amp; Faigen</h3>

<h3>Where:&nbsp;7-9 Mermaid Avenue, Mermaid Beach QLD 4218</h3>

The sold-out <a href="https://www.urban.com.au/new-apartments/yves-mermaid-beach-7-9-mermaid-avenue-mermaid-beach">Yves Mermaid Beach</a> is Melbourne developer <a href="https://www.urban.com.au/developers/hirsch-faigen">Hirsch &amp; Faigen</a>'s third successful development on the Gold Coast. They debuted with Hemingway Palm Beach, before then completing Emerson in Kirra earlier this year.

Yves, their largest development on the Gold Coast, has 146 apartments across a 26-level building not far from the beach.

[smartcode_project:default project_id=102451 project_image_fid=186080]

They've had the same team throughout their Gold Coast journey, with <a href="https://www.urban.com.au/architects/rothelowman">Rothelowman</a> handling all the designs and Hutchinson's building each development

Hutchies is forecasting a mid-2025 completion of Yves, which features a&nbsp;gym, sauna, barbecue areas, and a rooftop lounge with ocean views.&nbsp;

In this article, we take a closer look at the what, the who, and the where of the best new developments completing on the Gold Coast in 2025

Gold Coast's top six new developments completing in 2025

Gold Coast builder developer <a href="https://www.urban.com.au/builders/alroe-constructions">Alroe</a> has announced the official launch of its boutique apartment development The Finn, situated in the coveted Mermaid Beach enclave.&nbsp;

The $31 million The Finn follows the highly successful debut of <a href="https://www.urban.com.au/new-apartments/lune-main-beach-19-21-rankin-parade-main-beach-qld-4217">Lune</a>, another of Alroe’s premier projects, which has quickly attracted significant interest due to its distinctive appeal and high demand in <a href="https://www.urban.com.au/developments/main-beach-qld-4217">Main Beach</a>.

Alroe is leveraging a critical market opportunity by delivering ultra-luxury boutique residences along the Gold Coast, a niche market that is currently dramatically undersupplied.&nbsp;

This focused approach presents a distinct alternative to larger high-rise developments, which have faced increasing hurdles in reaching fruition, Alroe CEO Tye Aloe says.&nbsp;

<img alt="The Finn" data-entity-type="file" data-entity-uuid="e5144fa1-b93a-4000-84ee-d9cc478cd45d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-10-23%20at%208.39.32%E2%80%AFAM.png?VersionId=jcpcOTgVwPePGZYiPM9rFw.096TCIkNj" />

“We’re proud to publicly release the remaining apartments of The Finn, a testament to our commitment to delivering premium boutique residences that cater to a niche market,” Alroe said.

“Our initial success highlights a strong demand for luxury downsizing options in prime locations like Mermaid Beach and affirms the exceptional quality of our offerings.&nbsp;

“We have tapped into a significant market for luxury downsizers who don’t necessarily want to move into large high-rise projects but want to relocate from homes into luxury, well-appointed residences in central locations like Main Beach and Mermaid Beach.”&nbsp;

<img alt="Alroe" data-entity-type="file" data-entity-uuid="1acdfb61-d750-45d5-9faa-17e2a150b55b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-10-23%20at%208.39.42%E2%80%AFAM.png?VersionId=EcEWZ.PCacmg9ediYpPIAamk4ks8Ze9t" />

The Finn features eight luxury villas with a range of floor plans from 220 sqm to 390 sqm, with each villa offering three bedrooms, 3.5 bathrooms, and a dedicated home office space.&nbsp;

These layouts are designed to cater to contemporary lifestyles with a focus on both functionality and elegance.&nbsp;

The design of The Finn emphasises a deep connection to its coastal setting. The use Venetian render and travertine stone not only reflects the natural beauty of Mermaid Beach but also a timeless quality to the residences.&nbsp;

Each villa features private pools and courtyards, while the two penthouses offer exclusive rooftop terraces with pools and spas.

Prices start at $3,465,000.

“Following the success of our initial launch, we are confident that The Finn will continue to meet the market’s demand for outstanding residential offerings,” Alroe added.&nbsp;

“This strategic release aligns with our goal to offer sophisticated residential solutions, setting us apart from larger high-rise developments that face increasing challenges.”

The Finn features eight luxury villas with a range of floor plans from 220 sqm to 390 sqm, with each villa offering three bedrooms, 3.5 bathrooms, and a dedicated home office space

Alroe announces final release of $31 million luxury development, The Finn at Mermaid Beach

Gold Coast units have experienced robust growth throughout 2024.

According to the latest data from property analytics firm CoreLogic, unit values in the <a href="https://www.urban.com.au/developments/gold-coast-qld">Gold Coast</a> increased by 0.6 percent in September, marking a 1.5 percent rise for the quarter.

The median unit price, which surpassed $800,000 last month, has now reached over $807,000—an increase of 12.3 percent since the beginning of the year.

In fact, this growth has outpaced that of houses, which have shown a slight decline of 0.1 percent in September, despite being up 12.1 percent for the year.

September was particularly active in the off the plan apartment market, with notable activity coming from <a href="https://www.urban.com.au/developments/main-beach-qld-4217">Main Beach</a> and <a href="https://www.urban.com.au/developments/palm-beach-qld-4221">Palm Beach</a>.

<a data-entity-type="file" data-entity-uuid="be5cc347-5ebf-4d4d-a603-7f769470fe19" href="https://www.urban.com.au/developments/gold-coast-qld"><img alt="Gold Coast" data-entity-type="" data-entity-uuid="" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-09-25%20at%208.29.12%E2%80%AFAM_0.png?VersionId=2RV7fM4gX4d0aHsjm0AXOTgzElpifY.a" /></a>

&nbsp;

<h2>What happened in Gold Coast’s off the plan apartment market in September</h2>

There was a mix of new apartment supply in Main Beach in September, as well as supply to come.

Builder developer Alroe Construction launched <a href="https://www.urban.com.au/new-apartments/lune-main-beach-19-21-rankin-parade-main-beach-qld-4217">Lune Main Beach</a>, a boutique block of six villa-style apartments across the road from Broadwater.

[smartcode_project:default project_id=146373 project_image_fid=297482]

Located on the corner of Rankin Parade and Peak Avenue, Lune offers just half-floor apartments, each spanning nearly 300 sqm of indoor and outdoor living space.&nbsp;

Alroe has already started construction at Lune, which will welcome its buyers in mid-2025.

Read more:&nbsp;<a href="https://www.urban.com.au/news/qld/alroe-reveals-luxury-main-beach-apartment-development-lune">Alroe reveals luxury Main Beach apartment development, Lune</a>

[smartcode_project:default project_id=146373 project_image_fid=297485]

There's some more density planned for Main Beach, with boutique developer Arena Property Group proposing a 28-level tower with 70 apartments.

<a href="https://www.urban.com.au/architects/plus-architecture" target="">Plus Architecture</a>&nbsp;has designed the tower, named Belle Vie—French for "beautiful life"—to feature two distinct sections, separated by an amenities level on the 18th floor. This facilities level includes a residents' lounge with a games area, a library, and various lounge spaces.

<img alt="Belle Vie" data-entity-type="file" data-entity-uuid="a3a55792-3828-49c3-8d53-cd93bd3079e4" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-09-30%20at%207.44.30%E2%80%AFPM.png?VersionId=a_mjjMeppAzWKs1JpKwpHz6Un3x.uFOj" />

Adjacent to the lounge, is a wine cellar, a private dining room, and an outdoor sunset dining area. This level also offers a dedicated work-from-home space with a boardroom, as well as a 91 sqm gym that includes a Pilates studio, a sunrise yoga deck, and a functional training room.

Read more:&nbsp;<a href="https://www.urban.com.au/news/qld/first-look-exclusive-arena-property-seeks-first-high-rise-tower-with-bella-vie-main-beach-apartment-plans">First look exclusive: Arena Property seeks first high-rise tower with Bella Vie, Main Beach apartment plans</a>

There were two big proposals in Palm Beach in September.

Mantaray Marina and Residences developers Gordon Corp and the hospitality Mathieson family are teaming up again, proposing a nine-level building on Jefferson Lane.

The building, a block from the beach designed by Cottee Parker, will have 47 two and three-bedroom apartments.

Sherpa Property Group is also continuing to double down on the Palm Beach apartment market. They've revealed their newest brand, Flourish, a collection of apartments that will target a diverse buyer mix, not just high-end downsizers.

The new development, Flourish on Sixth, will have 94 one, two and three-bedroom apartments, which are expected to be popular among first home buyers.

[smartcode_project:default project_id=146527 project_image_fid=296026]

The biggest proposal in September however came from the heart of the Gold Coast.

Local developer <a href="/developers/andrews">Andrews Projects</a> revealed it was the buyer of the well-known <a href="/new-apartments/south-beach-surfers-paradise-3006-surfers-paradise-boulevard-surfers-paradise">Orion Towers site</a>. One of the towers was approved at over 100 levels, which would have made it one of the tallest towers in the southern hemisphere.

Andrews however has pared back the plans for 1,100 apartments, instead opting for two 37-level towers with just under 400 apartments.

Read more:&nbsp;<a href="https://www.urban.com.au/news/qld/first-look-exclusive-andrews-projects-reveal-400-apartment-two-tower-development-in-surfers-paradise">First look exclusive: Andrews Projects reveal 400 apartment, two-tower development in Surfers Paradise</a>

<img alt="Andrews" data-entity-type="file" data-entity-uuid="ce6fd834-f6da-461f-95b0-f111ba7a63bc" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-09-30%20at%2011.34.33%E2%80%AFAM.png?VersionId=eagz_WYz.LuepsFkf06BdZTP4pEsThDt" />

In September, we spoke to three different off the plan buyers, to understand their buyer journey and what they bought.

Two of the buyers were downsizers, one from Brisbane and one from the Gold Coast, and the other was an investor who recently bought three off the plan apartments in the last six months.

Read more:&nbsp;<a href="https://www.urban.com.au/news/qld/the-never-lived-in-appeal-for-gold-coast-downsizer-at-tapestry-chevron-island-urban-buyer-q-a">The "never lived in" appeal for Gold Coast downsizer at Tapestry, Chevron Island: Urban Buyer Q&amp;A</a>

Read more:&nbsp;<a href="https://www.urban.com.au/news/qld/why-we-are-downsizing-to-crest-broadbeach-urban-buyer-q-a">Why we are downsizing to Crest Broadbeach: Urban Buyer Q&amp;A</a>

Read more:&nbsp;<a href="https://www.urban.com.au/news/qld/why-this-property-investor-bought-three-gold-coast-off-the-plan-apartments-in-six-months-urban-buyer-q-a">Why this property investor bought three Gold Coast off the plan apartments in six months: Urban Buyer Q&amp;A</a>

September was a busy month in the Gold Coast off the plan apartment market, with significant activity in Main Beach and Palm Beach in particular

City Beat October 2024: Price growth continues in Gold Coast units as house market slows

Boutique Gold Coast developer, Alroe, has revealed one of the most exclusive low-rise apartment developments Main Beach has seen in years.

Lune, overlooking the Broadwater on the corner of Rankin Parade and Peak Avenue, comprises just six half-floor apartments, that present more like villas, across a three-level building.

Lune apartments present more like villas due to their large footprint, with a footprint of nearly 300 sqm of indoor and outdoor living.

[smartcode_project:default project_id=146373 project_image_fid=297485]

Each of the apartments offer three ensuited bedrooms and extensive outdoor entertainment space, be it the rooftop for the penthouses, balconies with water views from the second-level apartments, or wrap-around courtyard gardens for the ground-floor apartments.

Four of the six apartments have swimming pools; the two ground-level apartments and the two penthouses, the latter with their own private rooftop terrace.

<a href="https://www.urban.com.au/developers/alroe-constructions">Alroe</a> Founder and Managing Director, Tye Alroe, says <a href="https://www.urban.com.au/new-apartments/lune-main-beach-19-21-rankin-parade-main-beach-qld-4217">Lune</a>&nbsp;captures the essence of <a href="https://www.urban.com.au/developments/main-beach-qld-4217">Main Beach</a> living through a bespoke offering that he believes is unrivalled in the market.

“We are creating an exclusive collection of finely crafted villas that are designed to truly capture the laid-back Main Beach lifestyle of a bygone era - while unashamedly delivering an uber-luxurious residential offering for residents.

“Each of these villas provides living areas equivalent to a large home with a level of private amenities that you would expect from a luxurious coastal beach house.”

[smartcode_project:default project_id=146373 project_image_fid=297498]

Alroe, which has an enviable record of project completion in Southeast Queensland over the past 12 years, began construction of Lune in May this year. The project is scheduled to welcome its first residents from mid-2025.

Construction is being undertaken by in-house subsidiary Alroe Constructions, a custom-build partner that operates in the multi-residential sector delivering luxury townhouses, low and mid-rise apartments, and NDIS special-needs apartments.

Alroe has delivered an extensive portfolio of boutique projects in Southeast Queensland and Northern NSW.

“Launching off the success of our most recent development, The Finn, Lune continues the legacy of excellence synonymous with the Alroe name,” Alroe added.

“The Finn achieved record-breaking sales prices, with five out of eight apartments sold within the first 10 weeks of the campaign, underscoring its unparalleled appeal in today's market.

“Projects of this calibre are becoming increasingly rare due to rising land prices, which are driving down feasibility and leading to the shelving of similar developments. Lune distinguishes itself with spacious villas and unobstructed views, setting new standards for size and vistas in the area."

[smartcode_project:default project_id=146373 project_image_fid=297491]

The villa lifestyle at Main Beach has been reimagined at Lune where the master suite has been elevated to provide a new level of indulgence through inclusions such as a sizeable dual dressing zone and ensuite.

The two ground-floor villas offer extensive outdoor living, lush gardens and their own private pool, while residences on the upper levels have been designed with generous balconies and access to their own private rooftop gardens providing views of the Broadwater.

The two large living spaces in each villa are complemented by a galley-style kitchen and generous dining area.

Lune villas have already attracted strong interest from local and interstate buyers.

Construction on Lune commenced April 2024, and is expected to be completed around June 2025.

[smartcode_project_cta:default project_id=146373]

Alroe Founder and Managing Director, Tye Alroe, says Lune captures the essence of Main Beach living through a bespoke offering that he believes is unrivalled in the market.

Alroe reveals luxury Main Beach apartment development, Lune

The wave of low-rise apartment developments in the best pockets in Mermaid Beach is continuing.

The new plans are on the exclusive Albatross Avenue, the beachside strip just south of&nbsp;Hedges Avenue, dubbed the millionaire&#39;s row of Mermaid Beach. Albatross is still revered, considered the next best street in the small Gold Coast enclave.

The latest plans has been filed by a company co-directed by Alroe Constructions&#39; Tye Alroe, who is seeking to create a four-level, eight-apartment project at 120-122 Albatross Avenue.

<a href="https://www.urban.com.au/new-apartments/120-122-albatross-avenue-mermaid-beach"><img alt="" height="602" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-06-14_at_9.20.40_am.png" width="1118" /></a> 
Render of the proposed development at 120-122 Albatross Ave, Mermaid Beach.&nbsp;

There will be just two apartments per floor.

The design statement from Impact Design the two per floor villas will&nbsp;provide a high standard of liveability and generate an appropriate scale in the developing context.

&ldquo;The villas provided are large liveable dwellings that can cater for families and focus on maximising natural ventilation and natural light,&rdquo;

Each villa will feature open plan living arrangements with dining, living and kitchens opening onto generous outdoor living spaces.

The three-bedroom villas all consist of two-and-a-half bathrooms, with villas three to eight also including an additional multi-purpose area.

<a href="https://www.urban.com.au/new-apartments/120-122-albatross-avenue-mermaid-beach"><img alt="" height="612" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-06-14_at_9.20.35_am.png" width="1102" /></a> 
Render of the proposed development at 120-122 Albatross Ave, Mermaid Beach.

Villas one and two feature plunge pools with private gardens and landscaping at the ground level, whilst both villas seven and eight have access to private roof terraces that home barbecue facilities, raised plunge pools and landscaped planter boxes.

Architecturally, the design is contemporary and minimal. Lending itself to the beachside locality, the building is characterised by white feature walls, timber look cladding, natural timber look screens, raw stone and a natural tonal palette.

&quot;The architectural language is contemporary and minimal with a beachside tone,&quot; the statement added.

<a href="https://www.urban.com.au/new-apartments/120-122-albatross-avenue-mermaid-beach"><img alt="" height="596" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-06-14_at_9.19.47_am.png" width="1062" /></a> 
Aerial shot of the proposed site at 120-122 Albatross Ave, Mermaid Beach.&nbsp;

The sweeping curves of the built form pay homage to the nearby beach, complemented by fixed batten screens giving depth to the fa&ccedil;ade, along with privacy from the street and neighbours.

Located between the Nobby Beach cafe and restaurant precinct and the Broadbeach shopping and restaurant precinct, residents benefit from a long list of amenity, just steps from the 810 sqm site.&nbsp;&nbsp;

[smartcode_project_cta: project_id=113112]

The design statement from Impact Design the two per floor villas will provide a high standard of liveability and generate an appropriate scale in the developing context

Alroe Constructions

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