Developer Growland has recently appointed Fender Katsalidis (FK) to design phase two of its six-tower, mixed-use residential project, Victoria Square in Footscray.
Fender Katsalidis will design a total of four towers for the project across two stages of the Hopkins Street development with the first two towers being delivered as part of stage two sited above the commercial podium.
Together, the $88m second stage will add a further 146 apartments to the rapidly evolving Footscray Activity Centre, on top of the 454 apartments within the two towers of Stage one of Victoria Square.
FK will work closely with Growland and the project team to ensure the next phase reflects the existing design for stage one, which was created by Kavellaris Urban Design.
According to Growland, Fender Katsalidis was appointed "due to the firm’s synonymous values and creative vision" and that the appointment reflected the developer’s confidence "in Melbourne’s apartment market into 2018 and beyond."
Growland has revealed the apartment towers will feature a greater proportion of larger apartments than the first phase of Victoria Square; a direct response to the significant number of local owner-occupiers that have shown interest in the project. The prominence of two and three-bedroom apartments will appeal to a broad cross-section of buyers, according to FK.
In addition to the residential towers, Victoria Square will offer 5,720 sqm of commercial space across the whole project, an activated public laneway with retail and hospitality offerings and amenities including a gym, pool, spa, private dining rooms, library and Australia’s first aerial running track.
Construction is due to commence in June 2018 and Stage One of Victoria Square is expected to be complete by the second half of 2020. Phase two will be launched in the second half of 2018.
Victoria Square’s first two buildings, comprising 420 apartments, are already 80% sold with local demand exceeding our projections.
Melbourne’s apartment market has matured to a point where buyers embrace apartment living as long as the product is of a high architectural quality both inside and out and is anchored by a strong vision for the future.
We want to meet the market and then push it that little bit further, which is why we have decided to appoint Fender Katsalidis to design the next phase of the project,
Growland is happy to be collaborating with a team that is just as committed as we are to delivering homes that people are proud to live in and will last a lifetime.
Fender Katsalidis understands our residents and appreciates the significant opportunity we have to shape the Footscray community through this built environment.
- Ronald Chan, Growland CEO
It is important to us that these apartments remain flexible and can be used by a variety of households – whether it be two people sharing and renting, a family with children or a couple wanting a spare bedroom.
We have exceeded all industry standards to ensure ample living rooms and an abundance of natural light to align with the requirements of the astute owner-occupier at Victoria Square.
Phase one has a distinctive shape to it so we’ve investigated how we could complement this design feature while giving the two new buildings a character of their own.
We considered the site itself and its location – historically Footscray functioned as small village along the curving banks of the Maribyrnong River where goods would come in from the boats and then be sent across to the city.
There is a strong historical connection with the river and with the area’s focus on maintaining a tight-knit community – we wanted the building to reflect that.
We used the shape of the river to create a curved ribbon pattern across the glass façade of the buildings created through a raised spandrel and solid balcony panels. We have given the building an identity that’s based on its locality and history.
- James Pearce, FK Director