The campaign to raise the profile of Melbourne's latest, and potentially smallest hotel is on in earnest. United Places Botanic Gardens is weeks away from completion and is being billed as pioneering new levels of luxury for travellers to this city.
Conceived by Carr Design Group, the hotel at 157-159 Domain Road spans only four levels, with a ground floor eatery christened Matilda the latest local venue for Melbourne Chef and Restaurateur, Scott Pickett.
Thereafter the building includes a mere 12 hotel suites, each of which maintains a north and south aspect owing to the building's small floorplate.
According to Carr Design " The principle façade is articulated through an exposed concrete frame, which contrasts with the refined glazing system and delicate bronze balustrading. The overall effect references the early 20th century work of Dutch architect Gerrit Rietveld, and will present a jewel to South Yarra upon completion."
United Places Botanic Gardens is a joint effort between Melbourne-based developer Tallow Group and creator/owner of United Places, Darren Rubenstein. Trio Construct took on the build which commenced during mid 2017, working across the compact site which bookends Domain Road's restaurant and cafe strip.
The hotel is aiming for a niche aspect of the short-term accommodation market, based upon the idea of combining a hotel and home, with Prahran-based design practice Projects of Imagination also playing its part in fine-tuning the new brand's 'holistic experience'. This translates to oversized hotel suites accompanied by a personalised butler service and a tailored in-room menu devised by Matilda.
The project's common areas are restrained in palette akin to the exterior but are finished to a high level. On the interior design, "the furnishings and artist commissions within the hotel soften the buildings brutal form and minimal palette of grey and bronze, lending itself to carefully considered juxtapositions – it is exclusive yet inclusive, public and private, dark and light."
A similar design ethos is present for the development's nine one-bedroom suites and three two-bedroom suites, albeit with lighter and brighter notes.
Darren Rubenstein summed United Places niche in Melbourne's crowded hotel market; "We wanted to create a home for guests, where they could revel in the luxury of Melbourne's best design, food and location in the privacy of their own suite."