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The boutique development Foam Street in the Bayside Melbourne suburb of Elwood has secured sales of nearly half of its apartments at its recent launch.

Developer Goldfields has seen demand coming from an emerging market which have been dubbed "Baychangers."

Goldfields chief operating officer Lachlan Thompson said five of the project’s twelve boutique apartments had already been snapped by buyers up on the first few days of the sales campaign.

[smartcode_project:default project_id=31641]

“The Elwood brand is one of the strongest in Melbourne, especially for buyers looking to downsize to a smaller and more convenient home in a vibrant community that offers exciting lifestyle and entertainment options,” Thompson said.

“As a result, the supply of low-maintenance luxury apartments in Elwood’s established property market is far outweighed by demand, with many looking to alternatives, such as boutique new developments, like Foam Street, Elwood.

“These buyers are looking shorten and simplify the homebuying process and avoid the frustration associated with the existing property market.

<a href="https://www.urban.com.au/new-apartments/foam-street-1-3-foam-street-elwood"><img alt="" height="891" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/foam_street_elwood.jpg" width="1200"></a>

“They want to live ‘life after the family home’ somewhere with a little more ‘soul,’ somewhere more intimate and personal; the type of place where you know your neighbours by their first name.”

Jackson Clements Burrows designed the development of two and three bedroom apartments in conjunction with Studio Tate.

“FOAM STREET apartments are designed to be entirely of their place – reflecting and complementing the street’s vernacular – thus creating a discerning identity within their environment. Each dwelling offers expansive living areas, private outdoor spaces and enduring finishes," Tim Jackson, director at Jackson Clements Burrows said.

The project sits in landscaped surrounds designed by Eckersley Garden Architecture.

The Agency's Michael Paproth said, as well as demand from locals who want to remain in the area, there is a rapidly emerging market of buyers from outside the broader Bayside area.

“Baychangers tend to be semi-retired or retired professionals, typically from the inner-eastern suburbs, whose children have started their own families, and who are looking for a lifestyle change, but without the distance associated with a treechange or seachange," Paproth said.

“Despite being right next door to each other, the Bayside and inner east can be quite different in terms of community, culture and lifestyle."

 
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Developer Goldfields has seen demand coming from an emerging market which have been dubbed "Baychangers."



Joel Robinson

What is a Baychanger? Boutique Elwood development Foam Street see 'Baychanger' demand

<a href="https://www.urban.com.au/new-apartments/the-beckworth-184-186-tooronga-road-glen-iris">The Beckworth's</a> design team&nbsp;comprises&nbsp;of some of the industry's best –&nbsp;<a href="https://www.urban.com.au/architects/telha-clarke">Telha Clarke Architects</a>, <a href="https://www.urban.com.au/architects/studio-tate">Studio Tate Interior Design</a> and <a href="https://www.urban.com.au/architects/john-patrick">John Patrick Landscape Architects</a>, and it's clear the&nbsp;team&nbsp;worked collaboratively to create a collection of homes which feel warm, inviting and liveable. Every aspect of the&nbsp;design&nbsp;has been considered with a holistic approach and&nbsp;thought given to how residents will use each space.

I recently caught up with Alex Hopkins, Director and Principal Designer at Studio Tate, to learn more about the design process and some of the stand-out features of&nbsp;The Beckworth apartments.&nbsp;

<figure><a href="https://www.urban.com.au/new-apartments/the-beckworth-184-186-tooronga-road-glen-iris" target="_blank"><img alt="" class="image-article_full_width_580px" data-entity-type="" data-entity-uuid="" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/181003_cam01_balcony-ext_fin.jpg?itok=yUY69K30" title="The Beckworth. Image supplied. " width="580" /></a>

<figcaption>The Beckworth. Image supplied.</figcaption>
</figure>

Urban.com.au: Where did you draw inspiration for The Beckworth from?

Alex Hopkins: Enduring materials and a restrained approach to form inspired our approach to interior architecture at <a href="https://www.urban.com.au/new-apartments/the-beckworth-184-186-tooronga-road-glen-iris">The Beckworth</a>, a collection of 18 intelligently planned two and three-bedroom residences in leafy <a href="https://www.urban.com.au/new-apartments/glen-iris-vic">Glen Iris</a>. In collaboration with architects Telha Clarke, The Beckworth exudes elegance and is characterised by an architectural layering and framing of balconies and terraces. A push-pull effect to the architecture inspired the interior layouts allowing the design team to maximise daylight whilst creating a sense of individuality and customisation.

Natural stone and timber joinery were employed to create a contemporary, pared-back aesthetic, allowing residents to dress the interior with their own narrative. To establish this sense of personalisation, two schemes were employed: from light and airy, to dark and sophisticated. Moments of luxury pepper the building, starting notably with a shared wine room in which residents can store and discuss varietals with their neighbours or guests. Master ensuites include freestanding baths set on stone plinths to exude hotel-like indulgence, while textured carpets create warmth and comfort underfoot.

In respecting the minimal yet robust exterior, intelligently crafted joinery conceals clutter, integrated fridges and pantries allow natural stone and timber to reign supreme, and stone cleverly conceals kitchen rangehoods for the ultimate in sophistication.

<figure><a href="https://www.urban.com.au/new-apartments/the-beckworth-184-186-tooronga-road-glen-iris" target="_blank"><img alt="" class="image-article_full_width_580px" data-entity-type="" data-entity-uuid="" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/181012_kitchen_vignette_opt_2.jpg?itok=_s7bXdjC" title="The Beckworth. Image supplied. " width="580" /></a>

<figcaption>The Beckworth. Image supplied.</figcaption>
</figure>

U: What were the top 6 features you decided had to be included within&nbsp;the development and why?

AH:

<ol>
	<li>A large butler’s pantry: perfect for residents who like to entertain, this key amenity ensures these residences feel more like a larger home than an apartment.</li>
	<li>Natural stone benches: a quality, timeless statement such as the use of natural stone ensures a quality outcome.</li>
	<li>Well-appointed walk-in robe to each master bedroom suite: key for any resident especially a down-sizer, ample storage ensures the transition from house to apartment is an easy one.</li>
	<li>Double vanities with freestanding tub to each master bedroom suite: a luxurious bathroom can make the home feel like a hotel and what a special experience to have each day.</li>
	<li>Walk-in laundry: similarly, to the relevance of a well-appointed WIR, a separate laundry makes day to day living that much easier.</li>
	<li>Communal wine room: fosters a sense of community within the development and provides each apartment owner with the ability to store their wine in a locked cabinet.</li>
</ol>

<figure><a href="https://www.urban.com.au/new-apartments/the-beckworth-184-186-tooronga-road-glen-iris" target="_blank"><img alt="" class="image-article_full_width_580px" data-entity-type="" data-entity-uuid="" height="580" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/181012_wine_room_00.jpg?itok=rRjTf35-" title="The Beckworth. Image supplied. " width="580" /></a>

<figcaption>The Beckworth. Image supplied.</figcaption>
</figure>

U: What do you think buyers love most about The Beckworth?

AH: This development provides buyers with well-planned, considered homes. With purchasers being increasingly more informed, intelligently designed interiors, alongside luxurious materiality and quality amenity is of key importance to ensure a successful outcome.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/181012_g05_bathroom_00.jpg" rel="gallery-all" title="The Beckworth. Image supplied. "><img alt="" class="image-article-full-width-580px" data-entity-type="" data-entity-uuid="" height="435" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/styles/article_full_width_580px/public/pictures/article-images/181012_g05_bathroom_00.jpg?itok=J0RYepQk" title="The Beckworth. Image supplied. " width="580" /></a>

<figcaption>The Beckworth. Image supplied.</figcaption>
</figure>

U: If you had to choose your favourite aspect of the building, what would it be? 

AH: Each residence has an expansive terrace which provides a beautiful connection to the outdoors, this creates a greater sense of space to the living and dining areas especially when the glazed sliding doors are open – 
informing another room albeit outdoors.

<figure><a href="https://www.urban.com.au/new-apartments/the-beckworth-184-186-tooronga-road-glen-iris" rel="gallery-all" target="_blank" title="The Beckworth. Image supplied. "><img alt="" class="image-article-full-width-580px" data-entity-type="" data-entity-uuid="" height="370" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/styles/article_full_width_580px/public/pictures/article-images/181012_living.jpg?itok=tSMtDxw3" title="The Beckworth. Image supplied. " width="580" /></a>

<figcaption>The Beckworth. Image supplied.</figcaption>
</figure>

U: What makes your project stand out from other properties on the market? 

AH:&nbsp;During this current climate, a considered floorplan to ensure a seamless flow through each apartment certainly provides a point of difference. This coupled with the refined and classic joinery design ensures The Beckworth stands out from the crowd.

<figure><a href="https://www.urban.com.au/new-apartments/the-beckworth-184-186-tooronga-road-glen-iris" rel="gallery-all" target="_blank" title="The Beckworth. Image supplied. "><img alt="" class="image-article-full-width-580px" data-entity-type="" data-entity-uuid="" height="387" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/styles/article_full_width_580px/public/pictures/article-images/181002_view07_master_bedroom.jpg?itok=eqeliRF9" title="The Beckworth. Image supplied. " width="580" /></a>

<figcaption>The Beckworth. Image supplied.</figcaption>
</figure>

Project Credits 
Interior Design: Studio Tate 
Architect: Telha Clarke 
Builder: Harris HMC 
Development and Project Manager: Point Polaris 
Landscape Architects: John Patrick

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