East End, Newcastle, redefines urban living with a thoughtfully curated residential development spanning four city blocks in Newcastle’s vibrant CBD. This final release introduces an exceptional collection of apartments and penthouses designed to harmonise with the city’s rich history and natural surroundings. With configurations ranging from one to three bedrooms and an exclusive selection of luxurious penthouses, East End offers a lifestyle that merges modern comfort with timeless elegance.<h3>Exquisite Interiors with Luxurious Finishes</h3>The interiors at East End, designed by SJB, seamlessly blend style and functionality, with open-plan layouts that maximise natural light and airflow. Each apartment features private balconies offering views of Newcastle’s iconic landmarks, including the harbour, ocean horizon, and Christ Church Cathedral. Key design elements include textured timber veneer walls, mirrored backsplashes, ample pantry space, tactile ceramic tiles, and marbled stone tubs. Bedrooms offer carpets and walk-through wardrobes with perforated joinery. The limited collection of penthouses boasts timber parquetry floors and private terraces that showcase stunning vistas.<h3>Resort-Style Amenities for Every Resident</h3>Residents of East End enjoy access to an array of premium amenities that rival luxury resorts. The communal outdoor pool and sun deck lounge provide a relaxing escape, while the Kingston building features a hydrotherapy pool, sauna, yoga space, and a fully equipped gym. The rooftop terrace offers stunning city views, perfect for gatherings or quiet evenings under the stars. The Portline building enhances communal living with a landscaped Level 4 garden with BBQ areas and thoughtfully designed seating spaces. For an elevated lifestyle, the final release includes exclusive wine cellar access for selected three-bedroom apartments and penthouses, making East End a truly distinctive offering.<h3>A Connected Community at Your Doorstep</h3>East End is perfectly positioned to take advantage of Newcastle’s growing reputation as a cultural and urban destination. Located in the heart of the CBD, the development is a short walk from the Queens Wharf light rail stop, with easy connections to Newcastle Interchange. Residents can enjoy the convenience of Woolworths Metro, Lyrique Lane, and an array of retail and dining options right on their doorstep. For those seeking leisure and recreation, nearby beaches, Stockton’s riverside charms, and the rolling vineyards of the Hunter Valley are all within easy reach.Educational institutions, including the University of Newcastle’s city campus, are just minutes away, while the area is well-served by arterial roads, offering a 33-minute drive to Newcastle Airport and seamless access to Sydney via the M1 motorway.<h3>The Team Behind East End</h3>The East End project is brought to life by Iris Capital, a respected developer known for creating vibrant mixed-use precincts across Australia’s east coast. With SJB as the lead architect and interior designer, the development benefits from a cohesive vision rooted in timeless design and functionality. Complementing this are contributions from Durbach Block Jaggers, renowned for their innovative approach, and Curious Practice, a local Newcastle firm committed to meaningful, community-oriented architecture.<h3>Enquire Now to Experience East End</h3>Discover the unparalleled lifestyle offered by East End, Newcastle. This development delivers a unique opportunity to reside in one of the city’s most iconic and thoughtfully designed precincts.Enquire via Urban to explore your future home in Newcastle’s premier residential address.

East End, Newcastle - 143 Hunter Street, Newcastle

Sam Arnaout’s Iris Capital is set to fast-track development of the final stages of its $1 billion East End Village in Newcastle after securing $50 million in sales just a month into their launch.

The rich lister is aiming to start construction of stages three and four of the transformational development by the end of this year following the massive sales run that has been led by local buyers.

“The market response to our final release of apartments has been exceptional and we will begin construction as soon as final approvals have been granted,” said Arnaout.

<img alt="Render of the final East End stage in Newcastle" data-entity-type="file" data-entity-uuid="66cdd2cc-c38c-4a88-b318-b23cc700aaf2" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/EE_S3_S4_Cam09B_FINAL.jpg?VersionId=TfiV3Zq550nZ7EUsXrSkHFOBXAAQZjY_" />Render of the final East End stage in Newcastle

“We entered the Newcastle market with confidence when we took on the East End Village development in 2016, and that confidence has never waned. The infrastructure spent over recent years to transform the city have made Newcastle CBD one of the most sought-after addresses for locals as well as buyers from Sydney.”

Project marketers Urban Activation, led by Matt George, was appointed in early March to oversee marketing and sales of the East End Village with the team for the $450 million final stages.

“Our team hit the ground running with the latest release of apartments which offer buyers the last chance to be a part of the most significant urban renewal development ever undertaken in Newcastle,” George said.

“Our team has been inundated with inquiries from buyers, most of them locals, as demand for inner-city living in Newcastle continues to firm in the current market. Buyers are looking for premium residences with urban amenities right at their doorstep.

“The sales already achieved by our team support our longer-term view that Newcastle and the Hunter Valley are among the strongest residential property markets in Australia at the moment.”

<img alt="Render of the Newcastle project East End" data-entity-type="file" data-entity-uuid="15f79f65-9643-4f6f-b248-fa64145bc171" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/EE_S3_S4_Cam03A_FINAL.jpg?VersionId=g1DuBHs_YcGgIPYiRYKEb8_b6s0x6q_m" />Render of the Newcastle project East End.

Iris Capital’s vision for East End Village spans twelve new buildings over four blocks in the Newcastle CBD, including the sold out first stage comprising the historic Fabric House, Washington House, and Perkins &amp; King buildings which have been transformed into a retail and multi-residential precinct that is centred on the open space of Lyrique Lane.

The final two stages are a collaboration between three architectural firms, SJB, DBJ and Curious Practice, all of which won a design competition for the best achieved design excellence amongst their peers.

One-bedroom residences in the final stages of East End Village are priced from $750,000, while two-bedroom offerings are priced from $1.15 million and three-bedrooms from $2.75 million.

[smartcode_project_cta:default project_id=107744]

alisonwarters@gmail.com

Iris Capital secure $50m sales blitz in a month for final Newcastle East End stages

Having initially focussed on Sydney’s fast growing south-west corridor, Iris Capital has more recently taken a leap up the coast, dipping into the prospers of the Newcastle region to deliver the masterplan set to transform the suburb.

Encompassing a 1.66-hectare site, from Perkins Street to Newcomen Street, the East End precinct has been delivered across four stages, with the entire project slated for completion by 2027.

<img alt="Render of the East End development" data-entity-type="file" data-entity-uuid="40b73dc8-a390-483f-a087-fe8da0a92f4e" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/SJB_Newcastle%20East%20End%20S3-4_01_LR.jpeg?VersionId=bOkrUVJv2O_hufELwx1jA.2.jkdXP5A8" />

SJB Director, Adam Haddow said that since 2013, the group had been investigating the unique community of Newcastle, having worked on the original masterplan for East End as architect and collaborator for the stage one development.&nbsp;

“We are over the moon to have the opportunity to again collaborate with our peers – this time Sydney based Durbach Block Jaggers and Novocastrian's Curious Practice, to deliver the final stage of this once-in-a-lifetime project,” said Haddow.

In a bid to realise the City of Newcastle’s Harbour to Cathedral Park ambition, the site has been divided based on experience, expertise and scale.&nbsp;

<img alt="Render of the East End development" data-entity-type="file" data-entity-uuid="cd286c15-d89e-4872-ad31-d4e8bc95305d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/SJB_Newcastle%20East%20End%20S3-4_02_LR.jpeg?VersionId=Q4OkzsIts62U6XR9_.J8VO5Cs.h5Zrrq" />

“Our vision for the East End is rooted in a fine grain response that reimagines the retail offering and pedestrian activity of Hunter Street. The new public ‘market square’ has great potential to connect into Council land creating the link withNewcastle Christ Church Cathedral and the harbour – to become the centre of theEast End,” Haddow said.&nbsp;

“We truly hope that this new connection will enable Indigenous planting to thrive along the north-facing slope of East End, once again cradling the silhouette of the cathedral in a green skirt when seen from the harbour."

Iris Capital’s Chief Executive Officer spoke to the prominence of the site in Newcastle, saying it is a critically important and significant development for the city that will create a long desired public domain connecting the Harbour to the Cathedral.&nbsp;

“The winning SJB, DBJ, and Curious Practice design unquestionably delivered in its purpose to achieve design excellence and has maintained the Cathedral as the city’s prominent landmark structure with a family of beautiful buildings that follow the topography and mesh with the built form of the hill,” Arnaout said.&nbsp;

“The winning design also was considered as the best outcome to incorporate the numerous heritage elements and considerable level changes across the site,” he said.&nbsp;

Like stage one which has been embraced by the community, achieving a sold out status, the final stages of the project will similarly be instantly recognisable through the adaptation of designs that draw inspiration from existing Newcastle architecture and retention of key heritage buildings.&nbsp;

<img alt="Render of the East End development" data-entity-type="file" data-entity-uuid="e3ba6bf9-0ee8-46bc-8902-d20ac57da4d9" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/SJB_Newcastle%20East%20End%20S3-4_06_LR.jpeg?VersionId=SwJffMJvI1PBhsisr6BbjfG4Tz5AecPV" />

“We will continue to work closely with the winning architect's impressive design during the development application phase and refine the scheme by incorporating recommendations made by the competition jury,” Arnaout added.&nbsp;

Stage three and four of East End sees three buildings establish the marketplace, each following an archetypal form.&nbsp;

The ‘block’ of the heritage Municipal building, the ‘tower’ behind it and the ‘stoa’ forming the western edge, with the architectural gestures designed to provide companions to the Cathedral.&nbsp;

The composition forms an Uffizilike public square which allows for both pause and transition, encouraging passage through and connection to the green space beyond the Cathedral and its garden.

“We love the city and people of Newcastle. With the support of Sam Arnout and Iris Capital, and in collaboration with Newcastle City Council, we’re confident that as a design team will be able to renew this part of the East End for the entire community to be proud of,” Haddow concluded.

[smartcode_project_cta:default project_id=29044]

Cited as one of the country’s first large-scale urban regeneration projects, East End is focused on delivering a blend of residential, retail, entertainment and dining to Newcastle, in a collaboration between three practices, SJB, Durbach Block Jaggers (DBJ) and Curious Practice, following the group’s design competition win. 



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